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Listen – Promote – Results

February 28th, 2012 | Posted by Sara in Blog News - (Comments Off)

Listen: Everyone has a story to tell. Public Relations is all about telling great stories to inspire others. My job is to ask questions and find the aspects of your story that will help raise awareness and build your brand. We will ask you background questions to learn more about your story, objectives, and goals. Your first consultation will be without charge.

Promote: Once we review your story and product, we will develop press materials such as press releases, press kits, and  flyers to help tell your story. In addition, we will pitch your story in a creative manner to the media. What makes our promotion different is we look closely at the media outlet and change our pitches based on that target audience of the media. We will send your book to the media and follow up to those interested in the pitch.

Results: Lien Public Relations will provide a weekly highlight email to the client about objectives performed, results and comments from media, and upcoming plans. Results from past clients include national reviews, book tours with 20-30 book signings, TV and radio interviews reaching thousands of viewers, and endorsements from national personalities.

How to Get Media Attention if You Write Fiction

August 13th, 2018 | Posted by Sara in Uncategorized - (Comments Off)



Many fiction writers are hesitant to inquire about media.  Many times a writer will say, “What would I talk about?”  However, this is an underestimation.  As a fiction writer, chances are you have spent months and years researching your topic.  Maybe you write about war, medicine, or even magic … as a result you know your subject very well.  You can talk about it.   Here are 5 tips for success.

1.  Write a press release about what you learned doing research.

2. Be clear and concise in your press release

3.  Make sure to contact media who are interested in your subject matter.

4. Don’t hesitate when a producer or journalist calls or emails you.

5. Send an excerpt of your book along with your press release.

It seems like there are new programs every day.  In the past, new TV shows would premiere in September and run until the early summer.  With streaming, new programs come out every month.

Here is a list I’m looking forward to.

1.  The Marvelous Mrs. Maisel:  Love, love this show.  It is stylist, colorful, fun, smart, and original.  It is not a remake and reboot or a superhero movie.  Wow! Strange.  I haven’t heard of a release date but Amazon promises season 2 by the end of the year.

2.  Ashlee + Evan:  This is a new reality show on MTV starting September 9.  It is about Ashlee Simpson and Evan Ross.  They have been married since 2014 and have 1 child.  I’m interesting in this for one reason.  Evan is Diana Ross’ son.  Maybe she will appear on camera.  I’d love to see her on a reality show.

3.  Homeland with Julia Roberts is about a caseworker that helps soldiers transition to civilian life.  Sounds pretty dramatic but Julia Roberts is always great.  This is coming by end of year.

4. Romanoffs is coming October 12.  It is from the creator of Mad Men and its about people who believe they are descendants of the Russian royal family.

5.  The Guernsey Literary and Potato Peel Pie Society is premiering August 10 on Netflix.  This is based on a wonderful book set in WW2.


Amazon Prime Day starts at 3 pm!

July 16th, 2018 | Posted by Sara in Uncategorized - (Comments Off)

Amazon Prime Day is every year in July.  Amazon keeps the day secret and this year it is July 16.  For many this is like Christmas Day.  I’m sure many find discounts on products family members will be opening on Christmas morning.

Let the Christmas season begin!

Here are a few links to product many web sites have highlighted:

1. CNN: https://www.cnn.com/2018/07/03/cnn-underscored/when-is-amazon-prime-day-shop/index.html?iid=CNNUnderscoredHP2.0

2. CBS: https://www.cbsnews.com/video/amazon-prime-day-becomes-a-36-hour-event/

3. USA Today: https://www.usatoday.com/story/tech/columnist/2018/07/09/amazon-prime-day-insider-tips-getting-deals-and-avoiding-hype/756429002/


Book Bloggers and Reviews

June 25th, 2018 | Posted by Sara in Uncategorized - (Comments Off)

Before an author publishes a new book, they must put together a list of reviewers.  Although it would be wonderful to have newspapers and magazines review your book, a new author should get in touch with book bloggers at the beginning.   Here are a few tips to grab a bloggers attention.

1. Make sure you contact the right person.  If your book is about music, make sure to contact a music blogger.  It would not make much sense to contact a blogger who writes about gardening or cars.

2. Be polite.  A blogger is just as busy as a reporter.  Be sure your outreach is simple, short, and interesting.  If that person does not get in touch immediately,  be patient.

3. Follow up.  Follow up in a reasonable amount of time.  If you haven’t heard back in 10 days, follow up and update them with any news.

4. Thank you.  If the blogger does do a review or mention your book, be sure to follow up with a thank you note.  It solidifies the relationship and they may write about you again.

Research these bloggers:  Midwest Book Review,  Indie Reader, Indie View, Self-Publish Review



Creative Facebook posts

June 18th, 2018 | Posted by Sara in Uncategorized - (Comments Off)



Every author needs to have a Facebook page!

Having a Twitter page or an another social media platform to partner with your Facebook page would also be great.  Facebook is another way to comment with your reader and also a way to give helpful information.

No matter if you wrote a piece of fiction or non-fiction, an author still has valuable information to give.   Here are some tips to help with postings.

1. Behind the Scenes:  Readers always love to get a look behind the curtain.  The Kardashians are masters at social media and a day ever goes by that they are not posting images of parties or family.  It makes readers fell like they are a part of the group.

2. Visuals:  Never post without an image.  It makes the posting more appealing

. 3. Facebook Live!  Posts with video are great but live video is even better.

4. Problems and solutions:  Post an issue many readers are having and then solve it!

5. Create and share events: If you are having a book signing or giving a speech, post it at least 3 weeks before.

6. Tell stories:  This is what you do best.  Tell a great story about your writing process.

7.  Contribute to Throwback Thursdays or Follow Friday!

Tony Award Winners 2018

June 11th, 2018 | Posted by Sara in Uncategorized - (Comments Off)

They Tonys were awarded last night and there were many surprises.


Here is the list of winners from E Online and a backstage video.




Watch George Kennedy here!

March 7th, 2016 | Posted by Sara in Uncategorized - (Comments Off)

Significant Losses

March 7th, 2016 | Posted by Sara in Uncategorized - (0 Comments)

The birds are chirping, the sun is shinning and spring is on the way!

Although spring is coming, we have had some significant losses in the last week.  Some great Americans have passed.

1. Bud Collins: What a wonderful journalist! He could do more with words in one paragraph than most people could in a lifetime.  He created many fun catchphrases about players: The Franco-American Kid about Mary Pierce, Fraulein Forehand for Steffi Graf, and Pistol Pete.  He will be missed and to me, tennis has not been the same since he stopped broadcasting.

2. Nancy Reagan:  She just passed yesterday and will be remembered as the first woman in the Oval Office.  She was a powerful force in politics and added a lot of positive energy to the Reagan Administration.

3. George Kennedy: He was a creative and interesting actor.

Just watch Cool Hand Luke!

Bridge of Spies

February 29th, 2016 | Posted by Sara in Uncategorized - (Comments Off)

Oscar Winners

February 29th, 2016 | Posted by Sara in Uncategorized - (0 Comments)

Last nights Oscar were at times very exciting and interesting and other times long and boring!

Some of the surprises last night included Chris Rock being able to ride the fine line between controversy and humor.  He made valid points on both sides of the argument.

Other surprises in the categories were Mark Rylance’s win for Bridge of Spies.  He was very good but the sentimental favorite was Sly Stallone for Creed.

Also, I was surprised that Mad Max won almost all the technical awards.

Another surprise was the Bond song winning for Sam Smith.  Lady Gaga gave a tremendous performance but did not take home the award.

The fashion was pretty typical but beautiful!

On to another Oscar season.

Happy Movie Watching!