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Listen – Promote – Results

February 28th, 2012 | Posted by Sara in Blog News - (Comments Off)

Listen: Everyone has a story to tell. Public Relations is all about telling great stories to inspire others. My job is to ask questions and find the aspects of your story that will help raise awareness and build your brand. We will ask you background questions to learn more about your story, objectives, and goals. Your first consultation will be without charge.

Promote: Once we review your story and product, we will develop press materials such as press releases, press kits, and  flyers to help tell your story. In addition, we will pitch your story in a creative manner to the media. What makes our promotion different is we look closely at the media outlet and change our pitches based on that target audience of the media. We will send your book to the media and follow up to those interested in the pitch.

Results: Lien Public Relations will provide a weekly highlight email to the client about objectives performed, results and comments from media, and upcoming plans. Results from past clients include national reviews, book tours with 20-30 book signings, TV and radio interviews reaching thousands of viewers, and endorsements from national personalities.

I’m so excited.  Tomorrow I’m taping a segment of Music with Minnesotans on Classical MPR.

I’m going to chat about PR as well as movie scores.  As some of you know, I love classic movies and I’ll be mentioning my favorites.

To listen in go to: http://www.classicalmpr.org/topic/music-with-minnesotans

Also, a client was just chosen as a contributor for Talk International.  Them help international students adjust to life in the U.S.

http://www.talk.edu/learn-english/college-life/adjust-to-life-using-nature/

That’s all for now!

Have a great weekend!

Wow! There are Twitter Awards

April 14th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Hi all!

Tax day tomorrow.  Be warned!  There are several scammers out there.  They will call you and say the IRS is suing you or you own x amount of dollars.

Rule number one: The IRS will never call you.  They will always send letters first and then have a person come to you.  These scammers are serious and they will not give up.  They have recorded messages they leave on your voice mail and will pray on our insecurities.  They ever have a Washington, D.C. number but I feel the foreign accent gives them away.  I was called and the person was very hard to understand and they founded very far away.

So… on to something more interesting.

I read today that there are now Twitter awards.  Movies have Oscars, TV the Emmys.  Now we have the Shorty Awards.

http://shortyawards.com/

Here is a reel about them: http://shortyawards.com/about

The awards has existed for 7 years and they have categories such as: Best Pinner, Best Fake Account, Best Weird Piece of News.

Very interesting..

Happy rainy Thursday!

I can across a posting on Twitter yesterday and fell in love with a concept.  As a writer and book publicist, I’ve heard not to judge a book by the cover many times. Now, Elizabeth’s Bookshop in Newton, Australia has a section called Blind Date with A Book.

The concept is simple.  Employees wrap staff-selected books in a brown wrapper and write a brief description of the book on the front.

Then readers must choose which one to read. Readers have seven days to return the book if they have read it.

I’m not sure how much graphic designers would love this idea, but for writers it’s perfect.  Imagine being able to have anyone pick up your book without any sort of built-in prejudice!

http://www.dailytelegraph.com.au/newslocal/inner-west/elizabeths-bookshop-in-newtown-are-offering-readers-a-new-experience-with-blind-date-books/story-fngr8h4f-1226824807937

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What is News?

April 7th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

I continue to ask this question of myself?  Is news something that is dramatic, does it have to affect a large group of people, does it involved a famous person?  All of these questions get answered in many different ways.

I do think we are very obsessed with celebrity and the more outrageous the story, the bigger the story.  For example, the Bruce Jenner story is huge.  How does a man who won the Olympic decathlon, who has 10 children and three ex-wives, want to become a woman?  It is intriguing.  But is it news?

It also seems like there are so many stories that make news but they are not news.  Right now Kylie Jenner is very popular.  She is seemingly dating a 25-year-old man and acts very grown up.  However, no one seems to bring up the fact that she is only 17!  Think of yourself at 17.  What would you be posting on social media? Something controversial.  Like blackface?

When she posts something controversial the world seems to be outraged.  But let’s face facts.  She is a child who has no clue what she is doing.

We seem to be treating these kids who are on social media as adults.  They are basically children who are playing grown up.

So what is a great story?

Here are a few:

CBS Sunday Morning did an excellent story about two boys who were obsessed with World War II and met one of their heroes: a veteran.  It was wonderful. http://www.cbsnews.com/news/twin-boys-form-special-bond-with-world-war-ii-veteran/

On a more serious note.  60 Minutes did a wonderful story about Belfast, Ireland and the conflict between the Catholics and Protestants.  I had no idea their peace agreement was able to work because they are separate but equal.

http://www.cbsnews.com/news/gerry-adams-ireland-good-friday-agreement-scott-pelley-60-minutes/

The real news takes time and effort to research.

Let’s try our best to find the news and leave the kids to go to school.

So cool! Amazon’s Dash

April 2nd, 2015 | Posted by Sara in Uncategorized - (0 Comments)

In this fast-paced life of high-speed Internet, Skype, and cell phones, I’m never impressed or amazed. Well, this week I was as amazed as a child at their first circus side show.

Amazon has done it again.  They are premiering Amazon Dash.  With an Amazon Prime membership, we can push a single button with a brand logo, and an adhesive strip on it. By pressing this button, Amazon will automatically order items we need.

Think about it.. you are at the washer, you realize you are out of Tide.  Press Dash and it will be on your doorstep in a few days.  The best way to use it is to push it when you only have a few left.

It’s simple, sexy, and useful.

Genius.

Keep going Amazon!

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Upcoming Movies

March 31st, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Hi all!

We are fast approaching the summer movie season!  We have Netflix and occasionally Red Box a movie, but there is nothing like going to the theater  and seeing a film with a group.

Here are the movies I’m planning to see this Spring and Summer.

First, I highly recommend Cinderella.  Director Kenneth Branagh did a masterful job with this Disney cartoon.  Lily James, as Cinderella, embodied the character in heart and soul.

My first pick is Fast and Furious 7.  It is released April 3 and it is getting fabulous reviews.  It will mix the sentimental with dramatic considering Paul Walker’s untimely death during production.

Second, run to the theaters to see Shaun The Sheep.  Anything Aardman is my husband’s favorite and this character is known throughout the world.

Other animated films to see are Inside Out and Minions.  I plan to see both on opening day.

Inside Out is about what happens in our bodies.  For example, each emotion is represented by a color and name.  Each have their own character.  In my opinion, this one of Pixar’s most creative movies in years.

Minions is the third movie in the Despicable Me series.  It tells the backstory of how the Minions came to be well….Minions!

Happy viewing!

Unbeliveable Story!

March 26th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

My husband sent me this unbelievable story last night.

A 10-year-old from Muskogee, Oklahoma, thinks he is the reincarnation of B actor Marty Martyn.  I have never heard of Martyn and he was more of a movie extra.  He appeared with Mae West in the 1932 movie Night After Night.

However, Ryan is very familiar with Marty’s work and life.  He gives accurate descriptions of the actor and the era of the 1930s.  Ryan was born to Baptist parents in 2005. When he was four years old he started having nightmares and would talk about Hollywood.  He was aware he was someone else and would tell his mom details about his former life.  He spoke about five marriages, vacations to Europe, his homes, his career in Hollywood.  Ryan even knew Marty smoked cigarettes.

The most interesting aspect of the story is when Ryan said Marty died at 61.  Marty’s death certificate listed his age at 59. however, Ryan’s doctor discovered this was inaccurate and Ryan gave the correct age.

Here is a picture of Ryan and Marty.  Do you think they are the same person?

Marty

Hot off the Presses

March 24th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Good afternoon!

Today was a difficult day for many in Europe and around the world.  A Germanwings Airbush crashed in the French Alps killing hundreds on-board.  Our thoughts are with their friends and families.

Also, Angelina Jolie announced she had her ovaries and fallopian tubes removed.  It is a choice she made as she carries the BRCA1 gene.  While I am not in favor of this being an option for every woman, I applaud Jolie for being proactive.

Next, I’m continue to list news stories I feel are falling through the cracks.  Just today I saw a clip of The Meredith Viera Show talking about Hot Button Issues.  Guess what they previewed? Miley Cyrus and her boyfriends’ spring break photos.  I guess he cheated?

Who cares?

Here are some stories that are falling off the radar!

The New Yorker:  The Detective Novel That Convinced a Generation Richard III Wasn’t Evil by Sara Polsky

http://www.newyorker.com/books/page-turner/the-detective-novel-that-convinced-a-generation-richard-iii-wasnt-evil

Gawker: I Can’t Believe The Dr. Seuss Museum Won’t Be Called the Seusseum byDayna Evans (I love that there is a Seuss Museum coming!)

http://gawker.com/i-cant-believe-the-dr-seuss-museum-wont-be-called-the-1693337016

Harper’s BAZAAR: 11 Women Who Are Redefining Beauty by Samantha Leal

http://inagist.com/all/580423025897664513/

Until Thursday…

 

Happy Early Spring!

Tomorrow is the first day of Spring!  Boy, do we need it!

I wanted to do a simple post highlighting some of the most interesting articles of the week.   Here are my picks!

A colleague pointed this one out:  http://www.publishersweekly.com/pw/by-topic/childrens/childrens-industry-news/article/65605-book-publishing-comes-to-youtube.html

It is fascinating how technology is affecting the publishing world.

Target continues to be a fascinating story: http://www.usatoday.com/story/money/2015/03/19/target-breach-settlement-details/25012949/

I have no words for this: http://roadwarriorvoices.com/2015/03/19/guy-tries-to-smuggle-wife-in-suitcase-for-two-day-train-trip-somehow-stays-married/

Happy St. Patrick’s Day

Whenever I pitch a story, I try to make sure that the story I am telling is informative and interesting.  I don’t want the pitch to be self-promotional.

Here are today’s tips to think about when pitching a story:

1. Has the contact covered a story like this in the past?  If you are pitching the 5 p.m anchor about a clothing line, it is not relevant.

2. Speaking of being relevant..Make sure the story is very relevant to the media outlet.  Don’t pitch a story about puppies to a cat magazine!

3. Spell check.  Make sure your grammar is on point.  A journalist can delete a pitch based on a misspelling.

4. FWD: I have seen this many times.  A person puts FWD: in the subject line.  I can be intentional or unintentional, however it never works.

5. Establish a relationship first.  I have received many emails from individuals I have no relationship with. If a story is good, it may work but try to establish a relationships before you pitch.

Speaking of St. Patrick’s Day, here is my favorite St. Patrick’s story that deserves more attention.

http://www.forbes.com/sites/margiewarrell/2015/03/17/create-the-luck-youve-been-wishing-for/