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Listen – Promote – Results

February 28th, 2012 | Posted by Sara in Blog News - (Comments Off)

Listen: Everyone has a story to tell. Public Relations is all about telling great stories to inspire others. My job is to ask questions and find the aspects of your story that will help raise awareness and build your brand. We will ask you background questions to learn more about your story, objectives, and goals. Your first consultation will be without charge.

Promote: Once we review your story and product, we will develop press materials such as press releases, press kits, and  flyers to help tell your story. In addition, we will pitch your story in a creative manner to the media. What makes our promotion different is we look closely at the media outlet and change our pitches based on that target audience of the media. We will send your book to the media and follow up to those interested in the pitch.

Results: Lien Public Relations will provide a weekly highlight email to the client about objectives performed, results and comments from media, and upcoming plans. Results from past clients include national reviews, book tours with 20-30 book signings, TV and radio interviews reaching thousands of viewers, and endorsements from national personalities.

Do publicity stunts work?

August 21st, 2014 | Posted by Sara in Uncategorized - (0 Comments)

All week we have been hearing about the Ice Bucket Challenge!  http://www.alsa.org/news/archive/ice-bucket-challenge.html

Although it is really fun to watch celebrities get a bucket of ice water dumped over their heads, I’m wondering..have donations to ALS increase since the beginning of the challenges?

As a publicist, I always say raising awareness is the number one objective of any campaign, however the number one objective of any client is to sell their product.

So is this stunt increasing donations in order to accomplish the number one objective for the non-profit: cure ALS?

Here are some numbers:

The association has begun posting daily tallies from the fundraiser on its website, stating on Wednesday that since July 29 it had raised $31.5 million. That’s an $8.6 million jump over the previous day’s tally, and more than 16 times the amount it had received over the same period last year.

I’m very glad they have increased donations.  Hopefully this goes a long way to help the more than 30,000 with the disease.

Have a happy Thursday!


Happy Tuesday morning!

Last week was a tragic week for the Williams’ family as it was for any family who last a loved one to suicide that week or any week.  It made us all realize that depression and suicide does not discriminate based on wealth, talent or race.  Robin suffered, we all suffer.

In addition to the emotional aspect of the death, another issue arose.  How does the PR community deal with this story?

I don’t have all the answers but I do have some comments.

This death was traumatic and very unexpected.  We did not know such a beloved start was suffering so greatly.  I hope it teaches us to cherish each moment and individuals in our lives when they are here.

Here are my PR-related thoughts.

1. This was a story.  A huge story.  The media will study it from every angle.  They need PR people to do this.  Many jumped on those in public relations for offering up sources.  Big deal!  Was it any different from a plane crash, when Whitney Houston died or any other major story?

2. I don’t fault PR people.  That is our job!  Why is this story any different? If anything it can draw more attention to depression issues.

3. PR people tell stories too!  We should work with the media and not against it.

4. PR agencies should offer sources with tact and diplomacy.  Don’t use it as an ad.

5. At the end of the day we are all working for someone and this story gave many news agencies stories to print and PR agencies stories to pitch.  It’s the news cycle and a part of our every day reality.

Welcome to the 21st Century!


August 14th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Just sad, sad news this week.

I had just finished my work out on Tuesday night when I read on People.com that Lauren Bacall had died of a stroke.  Although not as tragic as Robin Williams, Bacall was an a fashion icon, wonderful actress and legend in Hollywood.  Her life will be remember as one of strength and passion.

Raised by a single mother in New York, most of her friends knew her as just Betty.  She was a legend before she appeared on the screen based on modeling shots.  She also appeared in a photo with President Truman with him playing the piano and she is sitting on top.

She appeared in wonderful movies that are all very different.

My favorite is How to Marry a Millionaire.  It is fun to see her tough-as-nails character get taken down a notch by the “gas pump jockey millionaire.”

She is also wonderful in To Have and Have Not, Designing Woman, and The Mirror Has Two Faces.

Rest in Peace Betty!

RIP Robin Willilams

August 12th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Good afternoon!

I cannot let the day go by without mentioning Robin Williams.  Such a tragedy!

I will remember Williams for his humor as well as his dramatic abilities.   His live comedy show “Live at the Met” was pure genius.  My college roommate and I played it over and over.  So much that the tracks started wearing out!

There will never be another like him.

I will remember his performances in:

1. Good Morning, Vietnam

2. Dead Poets Society

3. The Birdcage

4. Mrs. Doubtfire

5. Mork and Mindy

Best advice from an editor

August 7th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

My wonderful husband sent this to me this week.  Great advice.  I would add two more.

1. Show don’t tell me.  My boss at my internship told me this.  Don’t use tons of words to describe your thoughts.  Paint me a picture.

2. We have to kill some babies.  My journalist professor told me this.  It means we have to cut words, pages, whole sections to fit the space.

Here are more suggestions from Random House:



PR tips

August 5th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Last weekend I read a great article about PR.

These are great tips.

1. Pay for LinkedIn Inmail.

2. Contributors are better than editors.

3. Get to know people on Twitter.

4. Pitch multiple formats.

5. Amplify content through Digg, Reddit, Delicious.

6. Make sure you use SEO.

7. Do a giveaway.

8. Get listed on lists.

9. Promote others as well.

Great tips.  This is from Dmitri Davydov on MadConomist.com.

Thank you, Dmitri.

No post

July 31st, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Hi all,

Today there will be no blog posting. Enjoy your day!


Sharknado 2 Attacks

July 29th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

During the next few weeks Americans will be inundated with shark coverage.  Discovery Channel’s Shark Week is next week and tomorrow night Sharknado 2 premieres on SyFy channel.  We are obsessed with all things shark related.

Although most of it is for fun, many false facts are spread based on these programs.

Here is a recent article from Huffington Post by ocean scientist and The Shark Whisperer author Dr. Ellen Prager about sharks.


So enjoy the shows but remember it’s fiction and for fun!

In non-shark-related news,  Starz is premiering Outlander on August 9.  The wildly successful books are like candy but the series sounds like it will be equally good.  Although I do not have Starz, they are releasing the first episode online on August 2.

Enjoy your day!

Using Twitter/ Muck Rack

July 24th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Good afternoon!

I hope everyone is enjoying this summer day.  Recently I have been using a great site to connect with journalists: Muck Rack.  This web site tracks journalists on social media.

I use the site to find journalists associated with a topic of a client.  For example, I work with a children’s book author who is from the Boston area.  I found a journalist who covers arts & entertainment from The Boston Herald and pitched her email.

One can also use Twitter to pitch.  I spend about a half-hour a day on Twitter retweeting and replying to certain postings.

Try it! One never knows who you will meet!

Here is The Boston Herald article.



Ventura/ American Sniper Case

July 22nd, 2014 | Posted by Sara in Uncategorized - (0 Comments)

In St. Paul there is a very interesting court case taking place that affects the publishing industry.  Jesse Ventura is suing the widow of Navy SEAL and author of American Sniper Chris Kyle.  Venture asserts that Kyle fabricated a passage in his 2012 best-seller about punching him in a California bar in 2006.   Ventura has the burden to prove Kyle made up the store.  A very high bar.  He also must prove he suffered financially because of the book.

The case went to the jury today.

This case is interesting on many levels but as a book publicist it has many negatives and positives.

1. Negative:  Make sure to check, check and re-check your facts.  Once something is published it is out there forever.

2. Positive: Yes, it does sell books.  For a book published 2 years ago, a rejuvenation in sales is a big deal.

3. Negative: It calls into question the credibility of everyone involved with the book, including the publisher.

4. Positive: It sheds light on publishing and how much research needs to be completed before a book is published.

5.  Overall:  I keep thinking what is the result?  If the jury sides with Ventura it will continue to set a precedent that one can’t just make up stories.  However, look at the money and time spent to argue a seemingly small issue.

Your thoughts?