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Listen – Promote – Results

February 28th, 2012 | Posted by Sara in Blog News - (Comments Off)

Listen: Everyone has a story to tell. Public Relations is all about telling great stories to inspire others. My job is to ask questions and find the aspects of your story that will help raise awareness and build your brand. We will ask you background questions to learn more about your story, objectives, and goals. Your first consultation will be without charge.

Promote: Once we review your story and product, we will develop press materials such as press releases, press kits, and  flyers to help tell your story. In addition, we will pitch your story in a creative manner to the media. What makes our promotion different is we look closely at the media outlet and change our pitches based on that target audience of the media. We will send your book to the media and follow up to those interested in the pitch.

Results: Lien Public Relations will provide a weekly highlight email to the client about objectives performed, results and comments from media, and upcoming plans. Results from past clients include national reviews, book tours with 20-30 book signings, TV and radio interviews reaching thousands of viewers, and endorsements from national personalities.

Facebook Engagement

April 15th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Happy Tax Day!

Many in the PR business look to social media to reach readers.  It may be Facebook, Twitter, Pintrest or Instagram.  I read an article yesterday in Ragan’s PR Daily about Facebook and how to engage.  Many times readers will post something and wonder why no one responds.  This article details how to engage users:  http://www.prdaily.com/Main/Articles/16473.aspx#

The author, Kevin Allen, details simple ways to connect:

1. Use Photos.

2. Be Concise.

3. Use Emoticons.

4. Ask Questions.

5. Use Interesting Content.

6. Post on Thursday or Friday.

7. Give coupons and discounts.

Happy Posting!

Ellen Prager on Today

April 10th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Good morning!

Watch Scarletta author Dr. Ellen Prager on Today.  She appeared on Tuesday to discuss the Malaysian plane disappearance.  Dr. Prager is the author of The Shark Whisperer. 


Go to www.ScarlettaPress.com to read more about her upcoming release.


Tomorrow on Today

April 8th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Good afternoon.

Look for oceanographer Ellen Prager on the Today Show tomorrow morning.  She will discuss the Malaysian plane rescue.  She is also the author of Scarletta’s The Shark Whisperer.  http://www.amazon.com/Shark-Whisperer-Tristan-Hunt-Guardians/dp/1938063449

Also, we lost a wonderful talent on Sunday.  Mickey Rooney passed away of natural causes at 93 years old.  He and Judy Garland were my favorite MGM performers.  Here is a list of my favorite Rooney movies.

1. The Human Comedy: One of the most underrated dramas.  Rooney is not singing or dancing and he is a wonderful dramatic actor.

2. Babes in Arms:  Wonderful fluff musical about “Putting on a Show.”

3. The Black Stallion/ National Velvet:  Movies about horse racing.

4. All the Hardy Movies

5. A Midsummer Night’s Dream

Thank you for all the enjoyment you brought to my life Mickey!

Good afternoon!!

Last night I attended a wonderful book lecture and signing by David Allen Sibley.  He just released a second edition of his Sibley Bird book.  The book is a beautifully illustration resource of every book in North America.  It contains about 900 birds species.

The event took place at the University of Minnesota’s Bell Museum.  This is a wonderful museum that contains many original pieces of artwork from Bob Hines and Audubon.

Sibley spoke in front of an audience of 150-200.  The audience was very interested in drawing and how Sibley finds the birds.  Although I would have been interested in seeing him draw, Sibley discussed his beginnings and a bit about his technique.

As a book publicist there were some things I would have done different.

1. Have him draw.  He is a wonderfully talented artist.  Have him draw a few images.

2. Have a basic outline for a speech.  What are the most interesting aspects of the book and discuss them?

3. Make sure the PowerPoint presentation is interesting and colorful.

4.  Discuss his writing and publishing schedule.

5. Discuss his future.

The book is wonderful and I will enjoy finding birds in Minnesota this summer.  Thank you Mr. Sibley!

According to Nancy Pelosi, more than seven million Americans have signed up for health care via ACA.  Yesterday was the deadline to sign up for health insurance.  Staying on the health care subject.  Best Home Care, located in Saint Paul, MN just released an app called Home Care Timesheets App-http://www.homecaretimesheetsapp.com/

The app is for personal care assistants as well as home care businesses in Minnesota.  The app helps PCAs submit their timesheets in a simple and fast manner.  Best Home Care is an innovator in going paperless in the health care industry.

One can download the app from iTunes now or Google Play in the future.


What I’m Excited About!

March 27th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

BookCon: This new public event is launching in late May in New York.  Celebs like Martin Short and Amy Poehler are excited to discuss their books.  BookCon will be a part of BookExpo America.

Check your In-Box: If you bought ebooks between April 2010 and May 2012, you will get a credit for each bestseller or other ebooks you purchased on your Amazon account.

Fifty Shades:  Based on those who have seen previews, the Fifty Shades movie is a love story v. a sadomasochistic relationship.  I’m very glad the director is emphasizing the love story.   It is the real reason it was a bestseller!

Happy Thursday!

Controversy as Publicity

March 25th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Yesterday Nick Cannon went to extremes to gain publicity.  He posted a photo of himself in white makeup.  Cannon shared the photo on Instagram to promote an upcoming album called “White People Party Music.”  The makeup is dramatic and Cannon is almost unrecognizable.

Since posting, Cannon has been been accused of being racist.   He even posted a short video explaining he named his Caucasian alter ego, “Connor Smallnut.”

Is this just a huge publicity stunt or is it something to take seriously?

The world of publicity is changing every day.  It’s very difficult to keep any sort of elegance or quality when promoting.  It’s working for Cannon.  We are all talking about him and his album but I wonder what would happen if Drew Carey or Will Farrel came out in blackface?


Some useful tips to promotion

March 20th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Happy Thursday!  We are starting to warm up here in Minnesota.  I hope your weather is on the upswing as well.

People always ask me how to sell a book.  How does one write a bestseller?

I do my best to bring them down to Earth.   Let me  say this at the beginning:  writing a book is difficult but selling a book is exceptionally difficult!

Here are some of my tips:

1. Do not be promotional.  Be credible, interesting and exciting but everyone can see through promotion.  In other words, sell without selling.

2. Keep information short and sweet.  Have you ever seen a person with a 2-page biography?  One thinks: wow, they think they are important.  It will turn the reader off.  Keep it short and do not tell us too much.

3. Don’t assume everyone has time to talk to you.  Everyone is busy and they will get in touch if they are interested.

4. Be interesting! If you are promoting a book about war, discuss how you made it through.  If you are writing a short story, discuss your writing process.

5. The most important tip is to always put yourself in the shoes of your respondent.  It may be a journalist, speaking coordinator, producer or bookstore owner.  Answer the question:  why should I care?

Happy promoting!

Kevin Trudeau

March 18th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Good morning!!

Here is book-related breaking news.

A Chicago federal judge sentenced TV pitchman Kevin Trudeau to 10 years in prison for bilking consumers with his infomercials.  The judge asserted Trudeau “steadfastly attempted to cheat others for his personal gain.”

Trudeau was a hugely popular author.   I saw his books at Wal-Mart, Target, Sam’s Club, etc.  His books were about natural cures, weight loss and debt cures.

I guess one always has to be aware and adhere to “Caveat Emptor,” buyer beware!

Innovative book publicity ideas

March 13th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

The book industry is constantly changing and as a result the book publicity industry is changing.  This post is about innovative ideas for book publicity.

Sitting in 2014, the book industry is still searching for its feet.  Barnes & Noble is struggling and Amazon seems to be the dominate seller.  They are not necessarily friendly to authors or publishers.  E-books are becoming more and more prominent and it’s a struggle for new authors.

First, I want to make one thing clear with PR.  There is no magic bullet!  Book PR is hard work and an author and publicist need to work together as a team.

The following are some ideas and also some realistic advice.

1. There is nothing wrong with selling books out of your car and leaving books at coffee shops for others.   Most successful authors did it.  So when asked about your book, say you have some with you if they are interested.

2. Always think like a journalist.  If you want to get on any media outlet, you need a story.  Publicist sit for hours thinking about the best way to pitch something.  Read their work and pitch accordingly.

3. The media are very competitive.  If you think you will get on two TV stations on the same day or even week, think again.  If this is a goal, ask yourself what your story is and how will it be different for each.

4. Make sure you have the best marketing materials.

5. Make sure your book does not look self-published.  Go to the library and bookstore.  Does your book match up? If not, you have some work to do.

For any questions, email me at sara@lienpublicrelations.com.