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Listen – Promote – Results

February 28th, 2012 | Posted by Sara in Blog News - (Comments Off)

Listen: Everyone has a story to tell. Public Relations is all about telling great stories to inspire others. My job is to ask questions and find the aspects of your story that will help raise awareness and build your brand. We will ask you background questions to learn more about your story, objectives, and goals. Your first consultation will be without charge.

Promote: Once we review your story and product, we will develop press materials such as press releases, press kits, and  flyers to help tell your story. In addition, we will pitch your story in a creative manner to the media. What makes our promotion different is we look closely at the media outlet and change our pitches based on that target audience of the media. We will send your book to the media and follow up to those interested in the pitch.

Results: Lien Public Relations will provide a weekly highlight email to the client about objectives performed, results and comments from media, and upcoming plans. Results from past clients include national reviews, book tours with 20-30 book signings, TV and radio interviews reaching thousands of viewers, and endorsements from national personalities.

The three items every author needs to master

October 8th, 2018 | Posted by Sara in Uncategorized - (Comments Off)

As  a book publicist I’m always aware of book PR campaigns.  Some are wonderful and some need a lot of help.   I always tell new authors to make marketing a priority.  Even before beginning to write, think about your audience and who would be interested in your work.  Here are a few tips every author should master when putting a book on the market.

1.  Do your research!  If you have an idea for a book, research the topic online or at your local bookstore.  Do the market research.  Find out if that book sold, are readers reviewing it, are they excited?  If an author did not do this, it’s basically putting a product on the market without having an idea of its future success.  Would Apple or General Mills do this?

2. Be present.  Many times authors tell me they just want to write and not promote.  It’s the JD Salinger frame of reference. Those days are over! If an author does not want to promote, unless the book is a masterpiece, they are going down the wrong track.  An author must have a web site/ social media presence and be connected to readers.  Readers want to know you!

3. Lastly, be an editor or hire a good one!  It’s such a shame to release a book without proper editing.  Readers are very smart and will recognize a poor edit, design, or if you don’t have the credibility to back up your work.   In other words, before a book is released, do your work.  It may take longer to publish but in the end, it will all pay off.

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Apps I’m Using Right Now

October 1st, 2018 | Posted by Sara in Uncategorized - (Comments Off)

Happy Monday morning!

I hope everyone had a great weekend.  It’s the start of a new season.  I’m welcoming sweaters, cool weather, and hot chocolate.   I was thinking about a post and decided to talk about some apps I’m using.

1.  First is an app all about the news.  I use the AP news app.  The associated press is a trusted source in a world where no one is sure where to get reliable news.

2. If you want to have a place that categorizes news on the Internet, try Flipboard.  You can have your news catered to your interests.

3. For pop culture, PopSugar is a go to. They cover everything from fashion to food to love/ sex.  They also have great gift guide listings!

4. For all things music, Spotify is a must.  They have listings just for you. For example, I have a Monday morning listing made just for me and a release radar listing every Friday morning.

5.  Lastly, make sure to download Hoopla.  It is associated with libraries.  You can download a limited number of music, movies, and books but their listing is very updated.

 

All for now!  Have a great day!

 

Sara

Favorite new books for fall

September 24th, 2018 | Posted by Sara in Uncategorized - (Comments Off)

As the leaves begin to turn and the temperatures start to drop, I look forward to wearing sweaters and reading new books.  I’ve been in the mood for cozy mysteries and Victorian romance.   I’ve also be interested in finding some new authors.  Here is a list to get you started.

1.  Romance:  For a good regency romance, try Jo Beverly. Her rogue series is well-written.  She passed away in 2016 but she left a legacy of wonderful romantic stories.

2. A Cozy Mystery:  Joanne Fluke has a series about baking and mystery—my two favorite things!  She also includes recipes with the books.

3.  New books:  Try “Leave No Trace” by Minnesota author Mindy Meijia, Chrissy Teigan’s new cookbook, Hungry for More, and Sally Field’s autobiography, In Pieces.

Keep checking iTunes and Amazon for more. A1lJP8cRfgL._AC_SY230_

Podcasts!

August 20th, 2018 | Posted by Sara in Uncategorized - (Comments Off)

Recently, I have discovered some wonderful podcasts!  I listen to my podcasts on Spotify, but there are many other locations like iTunes and on the podcast web site.

My Favorite: My favorite podcasts at the moment is You Must Remember This by Karina Longworth.  The program is about Hollywood in the 20th century.  Longworth digs into the known and unknown history of such stars as Jean Harlow and Judy Garland but she also discusses more obscure stars like Wallace Reid and Olive Thomas.  Great podcast! Go to Youmustrememberthispodcast.com.

If You Miss the Oprah Winfrey Show: Another great podcast is Oprah’s Super Soul Conversation.  Oprah talks with experts such as Ainslie MacLeod about living your best life, Mitch Landrieu about history and Eckhart Tolle about being present.

If you wish 48 Hours was on everyday:  Small Town Murder  The hosts are comics James Pietragallo and Jimmie Whisman look at small town murder and put a great comic spin on it!

Look up the podcasts on Spotify, iTunes or by doing a Google search.

Enjoy!

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How to Get Media Attention if You Write Fiction

August 13th, 2018 | Posted by Sara in Uncategorized - (Comments Off)

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Many fiction writers are hesitant to inquire about media.  Many times a writer will say, “What would I talk about?”  However, this is an underestimation.  As a fiction writer, chances are you have spent months and years researching your topic.  Maybe you write about war, medicine, or even magic … as a result you know your subject very well.  You can talk about it.   Here are 5 tips for success.

1.  Write a press release about what you learned doing research.

2. Be clear and concise in your press release

3.  Make sure to contact media who are interested in your subject matter.

4. Don’t hesitate when a producer or journalist calls or emails you.

5. Send an excerpt of your book along with your press release.

It seems like there are new programs every day.  In the past, new TV shows would premiere in September and run until the early summer.  With streaming, new programs come out every month.

Here is a list I’m looking forward to.

1.  The Marvelous Mrs. Maisel:  Love, love this show.  It is stylist, colorful, fun, smart, and original.  It is not a remake and reboot or a superhero movie.  Wow! Strange.  I haven’t heard of a release date but Amazon promises season 2 by the end of the year.

2.  Ashlee + Evan:  This is a new reality show on MTV starting September 9.  It is about Ashlee Simpson and Evan Ross.  They have been married since 2014 and have 1 child.  I’m interesting in this for one reason.  Evan is Diana Ross’ son.  Maybe she will appear on camera.  I’d love to see her on a reality show.

3.  Homeland with Julia Roberts is about a caseworker that helps soldiers transition to civilian life.  Sounds pretty dramatic but Julia Roberts is always great.  This is coming by end of year.

4. Romanoffs is coming October 12.  It is from the creator of Mad Men and its about people who believe they are descendants of the Russian royal family.

5.  The Guernsey Literary and Potato Peel Pie Society is premiering August 10 on Netflix.  This is based on a wonderful book set in WW2.

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Amazon Prime Day starts at 3 pm!

July 16th, 2018 | Posted by Sara in Uncategorized - (Comments Off)

Amazon Prime Day is every year in July.  Amazon keeps the day secret and this year it is July 16.  For many this is like Christmas Day.  I’m sure many find discounts on products family members will be opening on Christmas morning.

Let the Christmas season begin!

Here are a few links to product many web sites have highlighted:

1. CNN: https://www.cnn.com/2018/07/03/cnn-underscored/when-is-amazon-prime-day-shop/index.html?iid=CNNUnderscoredHP2.0

2. CBS: https://www.cbsnews.com/video/amazon-prime-day-becomes-a-36-hour-event/

3. USA Today: https://www.usatoday.com/story/tech/columnist/2018/07/09/amazon-prime-day-insider-tips-getting-deals-and-avoiding-hype/756429002/

Enjoy!

Book Bloggers and Reviews

June 25th, 2018 | Posted by Sara in Uncategorized - (Comments Off)

Before an author publishes a new book, they must put together a list of reviewers.  Although it would be wonderful to have newspapers and magazines review your book, a new author should get in touch with book bloggers at the beginning.   Here are a few tips to grab a bloggers attention.

1. Make sure you contact the right person.  If your book is about music, make sure to contact a music blogger.  It would not make much sense to contact a blogger who writes about gardening or cars.

2. Be polite.  A blogger is just as busy as a reporter.  Be sure your outreach is simple, short, and interesting.  If that person does not get in touch immediately,  be patient.

3. Follow up.  Follow up in a reasonable amount of time.  If you haven’t heard back in 10 days, follow up and update them with any news.

4. Thank you.  If the blogger does do a review or mention your book, be sure to follow up with a thank you note.  It solidifies the relationship and they may write about you again.

Research these bloggers:  Midwest Book Review,  Indie Reader, Indie View, Self-Publish Review

 

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Creative Facebook posts

June 18th, 2018 | Posted by Sara in Uncategorized - (Comments Off)

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Every author needs to have a Facebook page!

Having a Twitter page or an another social media platform to partner with your Facebook page would also be great.  Facebook is another way to comment with your reader and also a way to give helpful information.

No matter if you wrote a piece of fiction or non-fiction, an author still has valuable information to give.   Here are some tips to help with postings.

1. Behind the Scenes:  Readers always love to get a look behind the curtain.  The Kardashians are masters at social media and a day ever goes by that they are not posting images of parties or family.  It makes readers fell like they are a part of the group.

2. Visuals:  Never post without an image.  It makes the posting more appealing

. 3. Facebook Live!  Posts with video are great but live video is even better.

4. Problems and solutions:  Post an issue many readers are having and then solve it!

5. Create and share events: If you are having a book signing or giving a speech, post it at least 3 weeks before.

6. Tell stories:  This is what you do best.  Tell a great story about your writing process.

7.  Contribute to Throwback Thursdays or Follow Friday!

Tony Award Winners 2018

June 11th, 2018 | Posted by Sara in Uncategorized - (Comments Off)

They Tonys were awarded last night and there were many surprises.

 

Here is the list of winners from E Online and a backstage video.

 

 

https://www.eonline.com/news/942919/tony-awards-2018-full-list-of-winners