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Listen – Promote – Results

February 28th, 2012 | Posted by Sara in Blog News - (Comments Off)

Listen: Everyone has a story to tell. Public Relations is all about telling great stories to inspire others. My job is to ask questions and find the aspects of your story that will help raise awareness and build your brand. We will ask you background questions to learn more about your story, objectives, and goals. Your first consultation will be without charge.

Promote: Once we review your story and product, we will develop press materials such as press releases, press kits, and  flyers to help tell your story. In addition, we will pitch your story in a creative manner to the media. What makes our promotion different is we look closely at the media outlet and change our pitches based on that target audience of the media. We will send your book to the media and follow up to those interested in the pitch.

Results: Lien Public Relations will provide a weekly highlight email to the client about objectives performed, results and comments from media, and upcoming plans. Results from past clients include national reviews, book tours with 20-30 book signings, TV and radio interviews reaching thousands of viewers, and endorsements from national personalities.

Sunday is a wonderful, long overdue day for American’s disabled veterans.  The American Veterans Disabled for Life Memorial or AVDLM opens.  It will honor the more than three million disabled veterans in this country.

These veterans protected our freedom.  They deserved to be remembered every day.

To read some of their stories go look up The Disabled Veteran’s Story by Miguel Reece.

And now for something completely different.

If you are in Minneapolis this week, come and see an upcoming author named Paul Czajak.  He is the author of the Monster & Me series.  His first book is Monster Needs a Costume.

He will appear in Maple Grove at the Barnes & Noble at 6pm and in Roseville this Friday at 6:30.  He will also be at Kimberly Lane school and Gleason Lake Wednesday and Thursday.  He will end his week at the Heartland Fall Forum at the Minneapolis Depot.

Come support a new author!


September 25th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

November 11, 2014 is Veteran’s Day.

As a way to say thank you, go to https://twitter.com/ThankVet and post support for a vet in your life.

Veterans just want acknowledgement and our support.  We need to thank them every day not just on holidays.

Please  #thankavet in your life.

This idea was based on the book, The Disabled Veteran’s Story by Major Miguel Reece.


Michael Dresser Show

September 23rd, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Be sure to tune into the Micheal Dresser Show this afternoon.  Major Miguel Reece will be interviewed about his new book, The Disabled Veterans’ Story.  He will discuss why he wrote the book and how veterans can get better treatment.

Go to www.MiguelReece.com and http://www.blogtalkradio.com/michaeldressershow for more information.

It should be a fun interview!



September 18th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Wow!  What a week in the NFL!

Sports are amazing in this country and around the world for that matter.  We build up our celebrities and sports heroes and then rip them down.  But sometimes a system needs a wake up call.  Athletes have always been treated differently.  Because they have a special ability to throw a ball, we give them free items, let them pass through school, and offer them millions of dollars yearly.

Imagine if we lived in a world where teachers, factory workers or nursers were treated the same?

I’m not surprised by the issues of domestic violence going on in the NFL.  The athletes are treated like they are above the law and many times the system supports it.

What is surprising is the Americans who are so in the dark about the sport and their real objective. The objective is money.  Pure and simple.  They are a business and want to get the most out of a person they can.

Sad but true.

Do you like Kosher?

September 16th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Good afternoon!  Today is a beautifully sunny day!  I hope all is well in your worlds.

Rosh Hashanah is the upcoming Jewish holiday.   I have a wonderful author named Cantor Mitch who is making appearances all over the country to talk Kosher foods.  He just released a cookbook called, Kosher Cuisine for a New Generation.  It is about nontraditional kosher cooking.

He recently was on Fox as well as had a great book signing last Saturday at Magers & Quinn. Go to www.CantorMitch for more information.

He will be at the Barnes & Noble in Roseville, MN HarMar Mall this Saturday at 2!

Here are some photos. photo 2 (5) photo 5 (2)

Life Unplugged

September 11th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

My husband and I decided to unplug in August.  We took a good, long look at our cable bill and our TV watching habits and decided to cut the cord.  I love Turner Classic Movies but I was paying almost $100 per month to watch a few channels.


So here is how it went.  We arranged phone and Internet with another provider and made the call to our current provider to cancel.

It took 5 minutes!  I problem.  I was shocked!

Then came the fateful day when they turned off the cable.  We have basic, I mean I need national news!  Then we have really basic channels like MeTV.

Here is what I discovered.  I have much more time!  We bird watch, talk to each other more, get more sleep and enjoy life more!

I’m also really enjoying CHIPs again.  Erik Estrada was really good looking.

I recommend cutting the cord.  The entertainment industry is moving away from cable and guess what, we don’t need it to keep us entertained.  We can do that our selves.


I’m back

September 9th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Good afternoon to everyone.

I’m back blogging as I was on vacation most of last week.

I wanted to mention the passing of Joan Rivers.  Such as great loss!  You either loved her or hated her but no matter what she made you think and laugh.  She will be missed!

Enjoy your Tuesday!

New Children’s Book from Scarletta

August 28th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Good morning!

This week was an exciting week in publishing for Scarletta.  www.ScarlettaPress.comTarget released Monster Needs a Costume in stores.  It is a story about a boy and his friend, Monster.  The books are imaginative, fun-loving and great vocabulary builders.

Monster Needs a Costume is the first book in the Monster & Me series.  The next will be Monster Needs His Sleep and then Monster Needs a Christmas Tree.

Go to your local Target and pick one up for Halloween!

photo 2 (2)


The Sandy Kastel show

August 26th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Good morning all!

Be sure to catch Major Miguel Reece on The Sandy Kastel Show in Vegas.  He will be on talking about his new book, The Disabled Veterans’ Story this Thursday morning at 9 am.  Here is the link: http://www.sandykastel.com/the-show

He will also be appearing at the Four Queens Hotel and Casino in Vegas on August 29 to do a book signing. It is from 5:30 to 10 pm.

Look for more appearances as well as a special Veterans Day event.

This is a special book about what happens to a soldier when he becomes a veteran.



Do publicity stunts work?

August 21st, 2014 | Posted by Sara in Uncategorized - (0 Comments)

All week we have been hearing about the Ice Bucket Challenge!  http://www.alsa.org/news/archive/ice-bucket-challenge.html

Although it is really fun to watch celebrities get a bucket of ice water dumped over their heads, I’m wondering..have donations to ALS increase since the beginning of the challenges?

As a publicist, I always say raising awareness is the number one objective of any campaign, however the number one objective of any client is to sell their product.

So is this stunt increasing donations in order to accomplish the number one objective for the non-profit: cure ALS?

Here are some numbers:

The association has begun posting daily tallies from the fundraiser on its website, stating on Wednesday that since July 29 it had raised $31.5 million. That’s an $8.6 million jump over the previous day’s tally, and more than 16 times the amount it had received over the same period last year.

I’m very glad they have increased donations.  Hopefully this goes a long way to help the more than 30,000 with the disease.

Have a happy Thursday!