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Listen – Promote – Results

February 28th, 2012 | Posted by Sara in Blog News - (Comments Off)

Listen: Everyone has a story to tell. Public Relations is all about telling great stories to inspire others. My job is to ask questions and find the aspects of your story that will help raise awareness and build your brand. We will ask you background questions to learn more about your story, objectives, and goals. Your first consultation will be without charge.

Promote: Once we review your story and product, we will develop press materials such as press releases, press kits, and  flyers to help tell your story. In addition, we will pitch your story in a creative manner to the media. What makes our promotion different is we look closely at the media outlet and change our pitches based on that target audience of the media. We will send your book to the media and follow up to those interested in the pitch.

Results: Lien Public Relations will provide a weekly highlight email to the client about objectives performed, results and comments from media, and upcoming plans. Results from past clients include national reviews, book tours with 20-30 book signings, TV and radio interviews reaching thousands of viewers, and endorsements from national personalities.


November 25th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Happy Thanksgiving Eve!

Enjoy your family and friends at this special time of year.  We have much to be thankful for!

If you want a break from the holiday, enjoy these great articles from Pure Wow!


See you Monday!



One Man’s Refugee Story

November 20th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

We are hearing stories every day about the Syrian refugees.  Americans are afraid to let them in the country because of terrorism. However, where are the stories about refugees contributing and finding success?

I work with a Toronto man who was an Iranian refugee in the 1980s.  He went to school, graduated from Oxford and is now an engineer.
How did a Toronto man Mehdi Toozhy survive as a Iranian refugee?
How does a little boy find his way to safety in a refugee camp?
Where does one get the drive to keep pushing themselves forward?
As a little boy, Mehdi Toozhy had to answer these questions.
 Today, Mehdi is a successful engineer however 30 years ago, he was a frightened little boy in a refugee camp.
Mehdi was born to loving parents in Iran but he saw war and terrorism around him.  He knew he needed to find a way out.  He knew education was his only way out.  He worked hard and at 13, approached his parents to ask if he could leave.
They were scared but knew Mehdi was right.
At the age of 13, Mehdi’s parents put him on a train and he left home on a journey into nowhere.
Mehdi landed in Germany and worked to make money and finally went to school in Denmark.  He struggled day and night, working and studying.  He wanted to be an engineer.  Some said it would work but others would put him down.
Mehdi kept on working and trying.  He knew we would succeed.
In the end, he was right.  Mehdi Toozhy graduated from Oxford with an engineering degree.   This is the story of the American spirit.  It resides in all of us. Whether we are born in Iran or Indiana, the American Spirit can help overcome any fear or doubt.
 Currently he is talking about his story and helping others in his book, Keys to Success at School and Beyond. 

Social Media Tips

November 19th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Hi all!

I’m back from my move!

I wanted to pass along some tips for social media.

Having social media is vital to any public relations need.  It is also vital to have the one communicating be experienced in social media as well as PR.

1. Host a monthly event.  Do a Friday Fun Day online to get to know your followers.

2. Get to know your followers online and then face to face.

3.  Set up a Skype account and get to know all the different aspects of Skype: Skype in the Classroom, TED, etc.

4. Make sure to get familiar with one social media service and then expand.  Don’t feel the need to use every platform and be spread thin.

5. Lastly, keep all of your social media addresses in your email signature.

Have a good night!

Grand Rapids, MI

November 13th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

As many know, I will be moving very soon.

We are just getting to know our new home.   If anyone is planning to visit GR, here are a few of the main attractions.

1. The Grand Rapids Public Museum.  They have a wonderful exhibit about King Tut at the moment.

2. The Meijer Botanical Gardens

3. The beer and wine scene!

4. Several book publishers including Harper Collins and Thomas Nelson

For more info go to: http://www.michigan.org/hot-spots/grand-rapids/

Moving Locations

November 12th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Good afternoon all!

There is big news in the world of Lien Public Relations.  After being located in Minneapolis, MN for 5 year, we are moving to Michigan.  As of November 18, I will be operating my business in Grand Rapids, MI.  It is a very vibrant and creative city in the Lower Peninsula of Michigan or LP!

I’m looking forward to soaking in the local restaurants, culture, and beautiful weather.

If you are interested in more information about the area go to http://grcity.us/Pages/default.aspx.


Happy Friday!

I’ve spent some time on a blog writing about stories that need more attention.  Sure, we all love to read about Kim Kardashian’s exploits and who Blake Shelton is dating, but many times real hard news stories get lost in the shuffle.  Here I will mention three stories I feel need more attention.

1. Greek authorities say five more migrants were found dead in the eastern Aegean Sea.  The story is big news in the world but we seem to bury it after who is dating the latest hot celebrity.


2. The death toll rises to 26 after Pakistan factory collapses. http://www.nytimes.com/2015/11/06/world/asia/death-toll-in-pakistan-factory-collapse-rises-to-20.html?_r=0

3. Russia to suspend flights to Egypt after crash. http://www.theguardian.com/world/2015/nov/06/putin-suspends-russian-flights-to-egypt-after-sinai-plane-crash

4. Will Smith said he will tour again with DJ Jazzy Jeff.  (OK, I had to get one in!) http://www.usatoday.com/story/life/music/2015/11/05/smith-says-hes-planning-first-real-tour-dj-jazzy-jeff/75232012/

Have a great weekend!

Amazon’s Big Gamble

November 5th, 2015 | Posted by Sara in Uncategorized - (0 Comments)


News Tidbit:

Amazon announced this week that they are opening a brick and mortar store in Seattle.

Very interested considering many bookstores are closing because of Amazon.

The store will include customer ratings of books alongside the book.  The store will also encourage customers to buy later on Amazon.


New Albums

October 30th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Or CDs…. or Downloads.

Or is it Streaming…?

I don’t know but I do know I love music.  Today some great music was released.  A few months ago the music industry decided to start releasing music on Fridays instead of Tuesdays.

Sounds great to me.

So today be sure to listen to these new albums:

“If I Can Dream: Elvis Presley with the Royal Philharmonic Orchestra”

“We Love Disney” – Various Artists

“Get Up” – Bryan Adams

This album was one long rock tribute.  It is clever, fun and always good.

Also, listen to Adele’s “Hello” again.

Happy Halloween and November!

Halloween Preview

October 29th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

I will be at a fun event on Saturday morning.  If you live in the Minneapolis area, I will be at the Edina Pottery Barn Kids doing a storytime for Monster Needs a Costume by Paul Czajak at 11 AM.  We will have treats and a craft.  Bring you kids and dress up.  I’ll be in mouse in the storytime area.

Many people love Halloween.  One of the greatest things about this time of year are the movies, books and TV surrounding fall and Halloween.

Here is a list of some of some of my favorites:

TV: “Sleepy Hollow”  There is nothing like the 1940s animated version narrated by Bing Crosby. I was transfixed when I saw it last night after many years.

Movies: “Watcher in the Woods”  This is a creepy movie no matter your age.  It has Bette Davis, a English mansion and a mystery in the woods.  Enough said.

Music: Go to Spotify and listen to stories read by Boris Karloff.  Genius.

Books: I love anything by VC Andrews or Christopher Pike.  I grew up reading their horror and fantasy books.

Happy Halloween!


Great PR tips

October 23rd, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Happy Friday all!

Today I read some great articles about PR.  The first is about getting the media’s attention and the next is about blog tours and blog hops.



Very relevant.

What strikes me most about the media article is the great advice that I often see not taken.  For example, one should say yes to a reporter if they wish to interview you that day.  

It’s short notice but do it no matter what.

Also, treat journalists with respect.  They are doing you a favor and that favor can be taken away very quickly.

If authors want to succeed, it takes work.  Again, success is hard work and there is no way around it.