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Listen – Promote – Results

February 28th, 2012 | Posted by Sara in Blog News - (Comments Off)

Listen: Everyone has a story to tell. Public Relations is all about telling great stories to inspire others. My job is to ask questions and find the aspects of your story that will help raise awareness and build your brand. We will ask you background questions to learn more about your story, objectives, and goals. Your first consultation will be without charge.

Promote: Once we review your story and product, we will develop press materials such as press releases, press kits, and  flyers to help tell your story. In addition, we will pitch your story in a creative manner to the media. What makes our promotion different is we look closely at the media outlet and change our pitches based on that target audience of the media. We will send your book to the media and follow up to those interested in the pitch.

Results: Lien Public Relations will provide a weekly highlight email to the client about objectives performed, results and comments from media, and upcoming plans. Results from past clients include national reviews, book tours with 20-30 book signings, TV and radio interviews reaching thousands of viewers, and endorsements from national personalities.

Upcoming Movies

March 31st, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Hi all!

We are fast approaching the summer movie season!  We have Netflix and occasionally Red Box a movie, but there is nothing like going to the theater  and seeing a film with a group.

Here are the movies I’m planning to see this Spring and Summer.

First, I highly recommend Cinderella.  Director Kenneth Branagh did a masterful job with this Disney cartoon.  Lily James, as Cinderella, embodied the character in heart and soul.

My first pick is Fast and Furious 7.  It is released April 3 and it is getting fabulous reviews.  It will mix the sentimental with dramatic considering Paul Walker’s untimely death during production.

Second, run to the theaters to see Shaun The Sheep.  Anything Aardman is my husband’s favorite and this character is known throughout the world.

Other animated films to see are Inside Out and Minions.  I plan to see both on opening day.

Inside Out is about what happens in our bodies.  For example, each emotion is represented by a color and name.  Each have their own character.  In my opinion, this one of Pixar’s most creative movies in years.

Minions is the third movie in the Despicable Me series.  It tells the backstory of how the Minions came to be well….Minions!

Happy viewing!

Unbeliveable Story!

March 26th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

My husband sent me this unbelievable story last night.

A 10-year-old from Muskogee, Oklahoma, thinks he is the reincarnation of B actor Marty Martyn.  I have never heard of Martyn and he was more of a movie extra.  He appeared with Mae West in the 1932 movie Night After Night.

However, Ryan is very familiar with Marty’s work and life.  He gives accurate descriptions of the actor and the era of the 1930s.  Ryan was born to Baptist parents in 2005. When he was four years old he started having nightmares and would talk about Hollywood.  He was aware he was someone else and would tell his mom details about his former life.  He spoke about five marriages, vacations to Europe, his homes, his career in Hollywood.  Ryan even knew Marty smoked cigarettes.

The most interesting aspect of the story is when Ryan said Marty died at 61.  Marty’s death certificate listed his age at 59. however, Ryan’s doctor discovered this was inaccurate and Ryan gave the correct age.

Here is a picture of Ryan and Marty.  Do you think they are the same person?

Marty

Hot off the Presses

March 24th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Good afternoon!

Today was a difficult day for many in Europe and around the world.  A Germanwings Airbush crashed in the French Alps killing hundreds on-board.  Our thoughts are with their friends and families.

Also, Angelina Jolie announced she had her ovaries and fallopian tubes removed.  It is a choice she made as she carries the BRCA1 gene.  While I am not in favor of this being an option for every woman, I applaud Jolie for being proactive.

Next, I’m continue to list news stories I feel are falling through the cracks.  Just today I saw a clip of The Meredith Viera Show talking about Hot Button Issues.  Guess what they previewed? Miley Cyrus and her boyfriends’ spring break photos.  I guess he cheated?

Who cares?

Here are some stories that are falling off the radar!

The New Yorker:  The Detective Novel That Convinced a Generation Richard III Wasn’t Evil by Sara Polsky

http://www.newyorker.com/books/page-turner/the-detective-novel-that-convinced-a-generation-richard-iii-wasnt-evil

Gawker: I Can’t Believe The Dr. Seuss Museum Won’t Be Called the Seusseum byDayna Evans (I love that there is a Seuss Museum coming!)

http://gawker.com/i-cant-believe-the-dr-seuss-museum-wont-be-called-the-1693337016

Harper’s BAZAAR: 11 Women Who Are Redefining Beauty by Samantha Leal

http://inagist.com/all/580423025897664513/

Until Thursday…

 

Happy Early Spring!

Tomorrow is the first day of Spring!  Boy, do we need it!

I wanted to do a simple post highlighting some of the most interesting articles of the week.   Here are my picks!

A colleague pointed this one out:  http://www.publishersweekly.com/pw/by-topic/childrens/childrens-industry-news/article/65605-book-publishing-comes-to-youtube.html

It is fascinating how technology is affecting the publishing world.

Target continues to be a fascinating story: http://www.usatoday.com/story/money/2015/03/19/target-breach-settlement-details/25012949/

I have no words for this: http://roadwarriorvoices.com/2015/03/19/guy-tries-to-smuggle-wife-in-suitcase-for-two-day-train-trip-somehow-stays-married/

Happy St. Patrick’s Day

Whenever I pitch a story, I try to make sure that the story I am telling is informative and interesting.  I don’t want the pitch to be self-promotional.

Here are today’s tips to think about when pitching a story:

1. Has the contact covered a story like this in the past?  If you are pitching the 5 p.m anchor about a clothing line, it is not relevant.

2. Speaking of being relevant..Make sure the story is very relevant to the media outlet.  Don’t pitch a story about puppies to a cat magazine!

3. Spell check.  Make sure your grammar is on point.  A journalist can delete a pitch based on a misspelling.

4. FWD: I have seen this many times.  A person puts FWD: in the subject line.  I can be intentional or unintentional, however it never works.

5. Establish a relationship first.  I have received many emails from individuals I have no relationship with. If a story is good, it may work but try to establish a relationships before you pitch.

Speaking of St. Patrick’s Day, here is my favorite St. Patrick’s story that deserves more attention.

http://www.forbes.com/sites/margiewarrell/2015/03/17/create-the-luck-youve-been-wishing-for/

What is News Part II

March 12th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

As I write this the trees are swinging to the breeze in my backyard.  Also, I’m waiting for 70 degrees this evening!

I’m continuing my blog about news.  I find it hard to believe that Madonna dating Tupac is news!  Sounds like an interesting pairing but front page worthy?

So what is news?  Is news measured based on how many people click on a story or is it based on how relevant that story is to an area?  How about if the story affects a tremendous amount of people?  The answer is different to everyone.

We have had an interest in celebrity since Mary Pickford and Douglas Fairbanks got married but at least they had talent.  Why are we obsessed with Justin Bieber, the Kardashians, Bobbi Kristina Brown, or even the Royals?  Is it the money?  The fame?  The fact that they are related to someone talented?

I’m not sure.

What I do know is that these stories need more attention:

Hubble telescope spots ocean on Jupiter moon Ganymede: http://www.usatoday.com/story/news/2015/03/12/jupiter-moon-ganymede-ocean-nasa/70203402/

Millions of Children Trapped by War: http://www.huffingtonpost.com/2015/03/12/syria-war-children_n_6854612.html?utm_hp_ref=world

Loved this! http://www.huffingtonpost.com/jordyn-holman/why-you-probably-wont-finish-reading-this-article_b_6850042.html?utm_hp_ref=books&ir=Books

What is News?

March 10th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Happy Spring!

Is Kim Kardashian dying her hair blonde news?  How about dying it more blonde more newsworthy?

How about Miley Cyrus dating a new beau?

Brian Williams going on 6-month leave?

What is news?  What is hard news and soft news?

In the past, a journalist knew the difference between hard news v. soft.  In today’s world it seems celebrity news is hard news.  Bruce Jenner’s sex change is front page, while a war in the Middle East falls through the cracks.

Here are a few news stories that deserve more space.

1. http://www.usnews.com/news/articles/2015/03/09/isis-destruction-of-antiques-at-mosul-nimrud-hides-sinister-moneymaking-scheme

2.http://www.cnn.com/videos/us/2015/03/06/orig-pkg-nasa-discovers-mars-ancient-ocean-5-things-to-know.nasa

3.http://www.cbsnews.com/news/world-war-ii-soldiers-wedding-ring-returned-to-his-family-70-years-later/

More of my Favorite Products

March 3rd, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Happy Snowy Tuesday!

Here in Minnesota we are getting a few inches of snow but it will be in the 40s by Friday. Welcome to March in Minnesota!

It’s a new week so a new beauty product topic.

I’m a person who suffers from cold sores.  Ever since I was a child I have developed them when I am tired, stressed or sick.  It has been a struggle to find products that help.  In reality, there is no easy fix for this issue.

Here are a few I recommend to get you through.

1. Abreva: If one puts this on when they feel the tingling sensation, it will lessen the time of the sore.  It is very expensive but worth it!

2. Caudalie cream.  I have been using this lately. It is for hands, nails and cuticles but seems to keep cold sores from cracking.

3. Blistex.  It also keeps them from cracking.

4. Vasaline: Sometimes basic Vasaline is what works!

Enjoy! It will be Spring soon!

I’m on vacation Thursday so the next posting is next Tuesday!

 

 

My Other Obsession

February 26th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

So, I love media, pop culture and books, but my other obsession is beauty products.

There is just something about walking into a Sephora or an Ulta to see the products that will cure my issue.  I love it!  I would have loved the apothecaries of the 1800s.

Now, I’m not a big make-up person.  I put on mascara, some lip gloss and blush.  That’s it.

I know that sounds odd but I love skin products and bath/ beauty products.

In the next few weeks, I plan to blog more about this as well as establish blog postings on other web sites.

First, I’d love to give credit to other blogs, web sites who I refer to.  I found some of the greatest products here:

1. Pop Sugar

2. Rank & Style

3.  This is Glamours

4. Vicki Archer

5. Lucky Magazine

6. Vogue

As far a products, let’s start with a problem I ways have.

Dry, Itchy Skin in the Winter.  Last Winter I had scratches from itching so hard, especially on my legs.  I searched for products that work.  Here are a few as well as a few techniques that worked for me.

1. Cetaphil hand cream.  This is the one in the tub.  I use it in the shower and but it on right after I dry off in the show.  You must stay in the shower to have this work.

2. Elizabeth Arden’s 10-hour cream.  She used to use this on her horses.  I use it on my legs, hand, face, lips, cuticles.

3.  Caudalie’s Divine Oil.  Love this on my face, lips and hands.

They are great and will help you through the winters!

 

Oscars!!

February 24th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

The Oscars were Sunday night!  It was a big night in our house because my husband and I have an annual bet about the show.  We fill out our ballots and follow along as the show slowly moves on.

Sunday night we were neck and neck.  Tied at 11 each!  Then he pulled ahead with the win of “Birdman”!  I had picked “Boyhood” to sweep.

If I were to win, he had to wear a suit for a week.  If he won, I have to cook all the meals for one weekend.

So, he won 14 to 11.  I’m looking for new recipes!

In other news about the Oscars, I thought Lady Gaga was wonderful!  She is the whole package!  I’m glad she is finally realizing she does not need the weird image to be successful.  Her voice is tops!

The low point of the show was the weird John Travolta appearances.  He was getting touchy-feeling with both Scarlett Johansson and Idina Metzel.

I thought Neil Patrick Harris was okay.  His opening was great but the show lagged and I was getting very tired by 11 PM!

Onward to next year!