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Listen – Promote – Results

February 28th, 2012 | Posted by Sara in Blog News - (Comments Off)

Listen: Everyone has a story to tell. Public Relations is all about telling great stories to inspire others. My job is to ask questions and find the aspects of your story that will help raise awareness and build your brand. We will ask you background questions to learn more about your story, objectives, and goals. Your first consultation will be without charge.

Promote: Once we review your story and product, we will develop press materials such as press releases, press kits, and  flyers to help tell your story. In addition, we will pitch your story in a creative manner to the media. What makes our promotion different is we look closely at the media outlet and change our pitches based on that target audience of the media. We will send your book to the media and follow up to those interested in the pitch.

Results: Lien Public Relations will provide a weekly highlight email to the client about objectives performed, results and comments from media, and upcoming plans. Results from past clients include national reviews, book tours with 20-30 book signings, TV and radio interviews reaching thousands of viewers, and endorsements from national personalities.

Do you like Kosher?

September 16th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Good afternoon!  Today is a beautifully sunny day!  I hope all is well in your worlds.

Rosh Hashanah is the upcoming Jewish holiday.   I have a wonderful author named Cantor Mitch who is making appearances all over the country to talk Kosher foods.  He just released a cookbook called, Kosher Cuisine for a New Generation.  It is about nontraditional kosher cooking.

He recently was on Fox as well as had a great book signing last Saturday at Magers & Quinn. Go to www.CantorMitch for more information.

He will be at the Barnes & Noble in Roseville, MN HarMar Mall this Saturday at 2!

Here are some photos. photo 2 (5) photo 5 (2)

Life Unplugged

September 11th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

My husband and I decided to unplug in August.  We took a good, long look at our cable bill and our TV watching habits and decided to cut the cord.  I love Turner Classic Movies but I was paying almost $100 per month to watch a few channels.


So here is how it went.  We arranged phone and Internet with another provider and made the call to our current provider to cancel.

It took 5 minutes!  I problem.  I was shocked!

Then came the fateful day when they turned off the cable.  We have basic, I mean I need national news!  Then we have really basic channels like MeTV.

Here is what I discovered.  I have much more time!  We bird watch, talk to each other more, get more sleep and enjoy life more!

I’m also really enjoying CHIPs again.  Erik Estrada was really good looking.

I recommend cutting the cord.  The entertainment industry is moving away from cable and guess what, we don’t need it to keep us entertained.  We can do that our selves.


I’m back

September 9th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Good afternoon to everyone.

I’m back blogging as I was on vacation most of last week.

I wanted to mention the passing of Joan Rivers.  Such as great loss!  You either loved her or hated her but no matter what she made you think and laugh.  She will be missed!

Enjoy your Tuesday!

New Children’s Book from Scarletta

August 28th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Good morning!

This week was an exciting week in publishing for Scarletta.  www.ScarlettaPress.comTarget released Monster Needs a Costume in stores.  It is a story about a boy and his friend, Monster.  The books are imaginative, fun-loving and great vocabulary builders.

Monster Needs a Costume is the first book in the Monster & Me series.  The next will be Monster Needs His Sleep and then Monster Needs a Christmas Tree.

Go to your local Target and pick one up for Halloween!

photo 2 (2)


The Sandy Kastel show

August 26th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Good morning all!

Be sure to catch Major Miguel Reece on The Sandy Kastel Show in Vegas.  He will be on talking about his new book, The Disabled Veterans’ Story this Thursday morning at 9 am.  Here is the link: http://www.sandykastel.com/the-show

He will also be appearing at the Four Queens Hotel and Casino in Vegas on August 29 to do a book signing. It is from 5:30 to 10 pm.

Look for more appearances as well as a special Veterans Day event.

This is a special book about what happens to a soldier when he becomes a veteran.



Do publicity stunts work?

August 21st, 2014 | Posted by Sara in Uncategorized - (0 Comments)

All week we have been hearing about the Ice Bucket Challenge!  http://www.alsa.org/news/archive/ice-bucket-challenge.html

Although it is really fun to watch celebrities get a bucket of ice water dumped over their heads, I’m wondering..have donations to ALS increase since the beginning of the challenges?

As a publicist, I always say raising awareness is the number one objective of any campaign, however the number one objective of any client is to sell their product.

So is this stunt increasing donations in order to accomplish the number one objective for the non-profit: cure ALS?

Here are some numbers:

The association has begun posting daily tallies from the fundraiser on its website, stating on Wednesday that since July 29 it had raised $31.5 million. That’s an $8.6 million jump over the previous day’s tally, and more than 16 times the amount it had received over the same period last year.

I’m very glad they have increased donations.  Hopefully this goes a long way to help the more than 30,000 with the disease.

Have a happy Thursday!


Happy Tuesday morning!

Last week was a tragic week for the Williams’ family as it was for any family who last a loved one to suicide that week or any week.  It made us all realize that depression and suicide does not discriminate based on wealth, talent or race.  Robin suffered, we all suffer.

In addition to the emotional aspect of the death, another issue arose.  How does the PR community deal with this story?

I don’t have all the answers but I do have some comments.

This death was traumatic and very unexpected.  We did not know such a beloved start was suffering so greatly.  I hope it teaches us to cherish each moment and individuals in our lives when they are here.

Here are my PR-related thoughts.

1. This was a story.  A huge story.  The media will study it from every angle.  They need PR people to do this.  Many jumped on those in public relations for offering up sources.  Big deal!  Was it any different from a plane crash, when Whitney Houston died or any other major story?

2. I don’t fault PR people.  That is our job!  Why is this story any different? If anything it can draw more attention to depression issues.

3. PR people tell stories too!  We should work with the media and not against it.

4. PR agencies should offer sources with tact and diplomacy.  Don’t use it as an ad.

5. At the end of the day we are all working for someone and this story gave many news agencies stories to print and PR agencies stories to pitch.  It’s the news cycle and a part of our every day reality.

Welcome to the 21st Century!


August 14th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Just sad, sad news this week.

I had just finished my work out on Tuesday night when I read on People.com that Lauren Bacall had died of a stroke.  Although not as tragic as Robin Williams, Bacall was an a fashion icon, wonderful actress and legend in Hollywood.  Her life will be remember as one of strength and passion.

Raised by a single mother in New York, most of her friends knew her as just Betty.  She was a legend before she appeared on the screen based on modeling shots.  She also appeared in a photo with President Truman with him playing the piano and she is sitting on top.

She appeared in wonderful movies that are all very different.

My favorite is How to Marry a Millionaire.  It is fun to see her tough-as-nails character get taken down a notch by the “gas pump jockey millionaire.”

She is also wonderful in To Have and Have Not, Designing Woman, and The Mirror Has Two Faces.

Rest in Peace Betty!

RIP Robin Willilams

August 12th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Good afternoon!

I cannot let the day go by without mentioning Robin Williams.  Such a tragedy!

I will remember Williams for his humor as well as his dramatic abilities.   His live comedy show “Live at the Met” was pure genius.  My college roommate and I played it over and over.  So much that the tracks started wearing out!

There will never be another like him.

I will remember his performances in:

1. Good Morning, Vietnam

2. Dead Poets Society

3. The Birdcage

4. Mrs. Doubtfire

5. Mork and Mindy

Best advice from an editor

August 7th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

My wonderful husband sent this to me this week.  Great advice.  I would add two more.

1. Show don’t tell me.  My boss at my internship told me this.  Don’t use tons of words to describe your thoughts.  Paint me a picture.

2. We have to kill some babies.  My journalist professor told me this.  It means we have to cut words, pages, whole sections to fit the space.

Here are more suggestions from Random House: