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Listen – Promote – Results

February 28th, 2012 | Posted by Sara in Blog News - (Comments Off)

Listen: Everyone has a story to tell. Public Relations is all about telling great stories to inspire others. My job is to ask questions and find the aspects of your story that will help raise awareness and build your brand. We will ask you background questions to learn more about your story, objectives, and goals. Your first consultation will be without charge.

Promote: Once we review your story and product, we will develop press materials such as press releases, press kits, and  flyers to help tell your story. In addition, we will pitch your story in a creative manner to the media. What makes our promotion different is we look closely at the media outlet and change our pitches based on that target audience of the media. We will send your book to the media and follow up to those interested in the pitch.

Results: Lien Public Relations will provide a weekly highlight email to the client about objectives performed, results and comments from media, and upcoming plans. Results from past clients include national reviews, book tours with 20-30 book signings, TV and radio interviews reaching thousands of viewers, and endorsements from national personalities.

The Evolution of Netflix

November 20th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Netflix is revolutionizing entertainment.  I remember when I first subscribed to Netflix. I was fascinated with a service that could deliver movies to my doorstep within a few days.  I could rent anything from a romantic movie I hadn’t seen in 10 years to a documentary about old Hollywood.

I looked forward to the mail coming every day.  Not only would it be delivered on-time, but one could keep the movie for as long as they wished.  This was special for anyone who had late fees from the library or video store.

I loved it!

Now, I still love Netflix but for many different reasons. Here are a few:

1. They have a wide selection.

2. Streaming has changed the way we watch TV.

3. Their specials and original productions.

4. Finally, they are setting new trends every day and this allows other companies like HBO and CBS to launch streaming services.

In the future, I doubt TV will be as we know it today.

Advertisers, beware!

Pop culture news

November 18th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Good afternoon all!

Today I wanted to give a roundup of all the latest news in the entertainment world.

1. Remember the hoverboard in “Back to the Future”?  Tony Hawke demonstrated a board made by Hendo.  It doesn’t hover very high and it can’t been ridden over aluminum or copper.  Oh, well.  I still want one.

2. Netflix’s is set to release “Marco Polo.”

3. TV Land cancels “Hot in Cleveland” after a 6 year run!

4. Matthew McConaughey gets a start on the Walk of Fame.  Ever wonder about the decision process?  Check out this article: http://abcnews.go.com/blogs/entertainment/2013/01/how-do-stars-get-on-the-hollywood-walk-of-fame/

5. “Dumb and Dumber To” and “Big Hero 6″ are big in the theaters.

Enjoy your Tuesday!


Hasbro to Buy DreamWorks?

November 13th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

There is an article in USA Today this morning about Hasbro in talks to buy DreamWorks.  A price has not been released.  According to the article and Deadline.com, the company is engaging in game changing negotiations that could transform the company.  This includes forming an entertainment powerhouse with Hasbro and also with Hearst to turn their Awesomeness TV into a joint venture.

It seems every day the media landscape is changing.  From online streaming options to new platforms to read books and listen to music.  The entertaining and news media are changing and struggling to find their place.

More artists are leaving Spotify and authors are struggling to leave Amazon.

What does the future hold for the artist?

What do you think?

Garth Brooks was a multi-platium performer in the 90s.  He sold out stadiums and sold millions of albums.  Then he went into retirement to raise his children.  While in retirement, the music industry changed.

This year he has launched a comeback with a tour and new album which goes on sale today.

However, he is breaking new ground by sticking to the old rules.

*His music is not on iTunes, Pandora, or Spotify.  Instead he is using a platform called Ghost Tunes in which he sells only entire albums.

* He announces tour dates individually and goes to the city for a week to 10 days.

*He does more than one show per night.

* He recently signed on to social media but I’m sure he will handle it differently.

Brooks is still selling out stadiums and more albums than most.  He is doing it by making his own rules. He did not follow the crowd and as a result lost millions or is not being paid for his trade.  Garth found his own way and his fans are embracing it. His music is heartwarming and he continues to make fans by being honest and human.

Keep rolling on, Garth!

Public Relations Pitches

November 6th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Good morning!

One of the most subjective areas of public relations is the traditional media pitch.  Some believe they should include a press release while others think a Twitter ping is the best.  In my opinion it is a little of both.  Including a press release is never a bad thing but it should not be the only thing.   Pitches need to be short.  Think about it this way.  You have the biggest piece of gossip in your neighborhood, you see your neighbor and you run up to them and tell them the gossip.  That is your pitch.  Don’t mention the history of the person or who they are in detail, just give them the facts!

Here are my tips for a great pitch:

1. Lead with the most important piece of information.

2. Make sure your grammar is correct.

3. Tell what makes your story credible.

4. Make sure to include your contact information.

5.  Match your story to the respondent.  In other words, make sure your story is relevant to the person you are pitching.

Here is a very helpful link from the program, This American Life.  The released pitches that were developed into stories.



It’s Election Day!

November 4th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Here are the basics of voting:

1. Make sure you know your voting location.  Usually you are sent a card identifying your polling place.

2. Bring ID just in case they can’t find your name on the list.

3. Make sure your name is accurate.

4.  Read the ballot.  I know this sounds funny but I had a situation once where I was voting in a primary in Iowa and the ballot confused me.  I had to read it many times.

5. Get your sticker!  It’s important to let others know you voted.  It’s your right!


Get out there and show your American pride today.  Democracy is not a noun but a verb!

Happy Halloween!

October 30th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

One of my favorite holidays is Halloween and it’s on a Friday this year!

Here are some of my favorite movies to enjoy tomorrow night.

1. April Fool’s Day:  a 80′s movie about teenagers at a mansion and they start dying one by one.

2. Anything Vincent Price: He has a great run of horror movies with a funny edge.

3. The Haunting: Get the 60′s version!

4. Amityville Horror:  Great haunted house movie!

5. Psycho:  No one is better than Anthony Perkins!


Thank a Vet Every Day

October 28th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Hi all,

Remember to Thank a Vet every day! #ThankVet.

On Friday, Huffington Post published an article by Major Miguel Reece.  It was about his book, Disabled Veteran’s Story as well as the new Disabled Veteran’s Memorial.

Check it out here!


On a totally different topic, here are some tips about promoting a book that has been on the market for a few years.

1. Mark an anniversary and do a release about the book.

2. Tie the book to a news story.

3. Tie the book to a holiday.

4.  Do a re-release.  Especially if your book never found its audience or never made a big splash.

5. Lastly, publish a supplement updating the book.

How to Use Reviews

October 23rd, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Reviews are always a good thing.  Some are negative and some are positive…some are positive and negative in the same review.  All authors must be able to take criticism with the glory.

As soon as an author gets a review here are the steps I recommend to make the most of them:

1. Before a review comes out make sure the writer is aware of your release date and where readers can buy the book.

2. Also, here is a hint, sometimes a publication will not tell you when they write a review.  Make sure to set up a Google Alert for the title of your book and your name.

3. OK, the review is out.  First, post it on Twitter and Facebook.  Spread it to your followers!

4. Put it on other sites like Pintrest, LinkedIN.

5. Blog about it on your web site.

6. Have friends and family blog about it.

7.  Look at the review closely and cut a great quote from it for a blurb.

8.  Send the review around to those in the media.

9. Write a press release about the review.

10. Finally, frame it!

Only kidding!

Duchess Kate is Back!

October 21st, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Duchess Catherine made her first charity appearances since being diagnosed with acute morning sickness.   She appeared at the Wildlife Photographer of the Year awards and another event in London.  I had never heard of her type of morning sickness but an article posted in Huffington Post recently describes the symptoms.


What agony!  Welcome back Kate!