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Listen – Promote – Results

February 28th, 2012 | Posted by Sara in Blog News - (Comments Off)

Listen: Everyone has a story to tell. Public Relations is all about telling great stories to inspire others. My job is to ask questions and find the aspects of your story that will help raise awareness and build your brand. We will ask you background questions to learn more about your story, objectives, and goals. Your first consultation will be without charge.

Promote: Once we review your story and product, we will develop press materials such as press releases, press kits, and  flyers to help tell your story. In addition, we will pitch your story in a creative manner to the media. What makes our promotion different is we look closely at the media outlet and change our pitches based on that target audience of the media. We will send your book to the media and follow up to those interested in the pitch.

Results: Lien Public Relations will provide a weekly highlight email to the client about objectives performed, results and comments from media, and upcoming plans. Results from past clients include national reviews, book tours with 20-30 book signings, TV and radio interviews reaching thousands of viewers, and endorsements from national personalities.

More of my Favorite Products

March 3rd, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Happy Snowy Tuesday!

Here in Minnesota we are getting a few inches of snow but it will be in the 40s by Friday. Welcome to March in Minnesota!

It’s a new week so a new beauty product topic.

I’m a person who suffers from cold sores.  Ever since I was a child I have developed them when I am tired, stressed or sick.  It has been a struggle to find products that help.  In reality, there is no easy fix for this issue.

Here are a few I recommend to get you through.

1. Abreva: If one puts this on when they feel the tingling sensation, it will lessen the time of the sore.  It is very expensive but worth it!

2. Caudalie cream.  I have been using this lately. It is for hands, nails and cuticles but seems to keep cold sores from cracking.

3. Blistex.  It also keeps them from cracking.

4. Vasaline: Sometimes basic Vasaline is what works!

Enjoy! It will be Spring soon!

I’m on vacation Thursday so the next posting is next Tuesday!

 

 

My Other Obsession

February 26th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

So, I love media, pop culture and books, but my other obsession is beauty products.

There is just something about walking into a Sephora or an Ulta to see the products that will cure my issue.  I love it!  I would have loved the apothecaries of the 1800s.

Now, I’m not a big make-up person.  I put on mascara, some lip gloss and blush.  That’s it.

I know that sounds odd but I love skin products and bath/ beauty products.

In the next few weeks, I plan to blog more about this as well as establish blog postings on other web sites.

First, I’d love to give credit to other blogs, web sites who I refer to.  I found some of the greatest products here:

1. Pop Sugar

2. Rank & Style

3.  This is Glamours

4. Vicki Archer

5. Lucky Magazine

6. Vogue

As far a products, let’s start with a problem I ways have.

Dry, Itchy Skin in the Winter.  Last Winter I had scratches from itching so hard, especially on my legs.  I searched for products that work.  Here are a few as well as a few techniques that worked for me.

1. Cetaphil hand cream.  This is the one in the tub.  I use it in the shower and but it on right after I dry off in the show.  You must stay in the shower to have this work.

2. Elizabeth Arden’s 10-hour cream.  She used to use this on her horses.  I use it on my legs, hand, face, lips, cuticles.

3.  Caudalie’s Divine Oil.  Love this on my face, lips and hands.

They are great and will help you through the winters!

 

Oscars!!

February 24th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

The Oscars were Sunday night!  It was a big night in our house because my husband and I have an annual bet about the show.  We fill out our ballots and follow along as the show slowly moves on.

Sunday night we were neck and neck.  Tied at 11 each!  Then he pulled ahead with the win of “Birdman”!  I had picked “Boyhood” to sweep.

If I were to win, he had to wear a suit for a week.  If he won, I have to cook all the meals for one weekend.

So, he won 14 to 11.  I’m looking for new recipes!

In other news about the Oscars, I thought Lady Gaga was wonderful!  She is the whole package!  I’m glad she is finally realizing she does not need the weird image to be successful.  Her voice is tops!

The low point of the show was the weird John Travolta appearances.  He was getting touchy-feeling with both Scarlett Johansson and Idina Metzel.

I thought Neil Patrick Harris was okay.  His opening was great but the show lagged and I was getting very tired by 11 PM!

Onward to next year!

Huffington Post

February 19th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Happy Thursday!!

Congrats to my client Mehdi Toozhy!  He was just featured in Huffington Post.

http://www.huffingtonpost.com/mehdi-toozhy/seven-surprising-simple-steps-to-success_b_6693130.html

In other publishing news:

Also, it looks like we will have another Dr. Seuss book on the market this summer.  Random House will published What Pet Should I Get this summer.  It was a recently discovered manuscript.

This is becoming a trend after a new Harper Lee manuscript was also recovered.

Have a great weekend!

Here is a great article from CEO Blog Nation.

http://rescue.ceoblognation.com/2015/02/17/tips-becoming-successful-entrepreneur/

It is advice from the entrepreneur of Budget Blinds!

My favorite are the last two tips.

Full disclosure:  I helped obtain this article.

Happy Reading and Happy Tuesday!

Anchor Man Shuffle

February 12th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Wow, what a shuffle with TV news anchors in the last few days.  Some are controversial others are incredibly sad.

NBC announced that they put Brian Williams on 6-month suspension without pay.   They are looking into the accuracy of several of his stories.

Next, Jon Stewart announced his departure from “The Daily Show.”  This is a shock to many and the search for his replacement will be an interesting journey.

Lastly, CBS newsman Bob Simon was killed in a car accident last night.  What a tremendous loss for the journalistic community!

Rest in Peace Mr. Simon.

The Alchemist by Paulo Coelho

February 10th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Good afternoon all:

As many of you know, I work with several authors as a publicist.  Needless to say, this is a very difficult industry.  When one achieves success it can be very enjoyable but the road to success can be bumpy and frustrating.

Recently I read The Alchemist by Paulo Coelho.  It is a very simple book with a lot of life lessons however as a publicist I was struck by his foreword.  He discussed his publishing journey.

“When The Alchemist was first published 25 years ago… no one noticed.  A bookseller … told me that only one person purchsed a copy in the first week of its release. It took another six months for the bookseller to unload a second copy– and that was to the same person who bought the first! And who knows how long it took to sell the third.  My original publisher decided to cut me loose and cancelled our contract.”

He goes on to say he was 41 and desperate.

He stuck with it because it was his “Personal Legend.”  Slowly, through word of mouth, the book was given a second chance.  It started to sell with a new publisher and eight months later an American publisher wanted to translate it.  It was brought to an American audience where Bill Clinton and Madonna were reading it and everyone from Will Smith to soccer moms were talking about it.

He said he had no idea it would succeed.

In publishing, one needs this attitude to succeed.  Don’t go into publishing with the idea that you will make millions.

Do it to share a little treasure with the world.

 

News!

February 5th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Good morning all!

Today it was announced that Sony Co-Chairman Amy Pascal will step down three months after the massive data hack!  I think it is interesting that Hollywood gets hacked and it is a huge story but businesses get hacked every day it does not seem to matter much.

Another great story today is Pope Francis will address Congress in September.  This is a first for any Pope.  Talk about mixing church and state!!

Lastly, the Little Free Libraries are seeing some controversy.  In LA and Louisiana, neighbors are calling foul.  Many want them taken down because the owners do not have a license for them.

Come on! Don’t we have better things to do with our time?!

Happy Thursday!

Huge Publishing News!

February 3rd, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Harper Lee is going to publish a new novel this summer!

According to USA Today, Lee will publish Go Set a Watchman this July.  It is actually the first book she wrote more than 50 years ago.  It was the story of a woman named Scout.  Lee said her publisher was interested in Scout and thought a story of her childhood would be a good story.

“I was a first-time writer, so I did as I was told. I hadn’t realized the original book survived, so was surprised and delighted when my dear friend and lawyer Tonja Carter discovered it,” said Lee.

What a discovery!

It will be an exciting summer but don’t expect to see Lee out on the publicity circuit.

The publisher said she is unlikely to do a publicity tour for this book.

To Kill a Mockingbird sold more than 40 million copies.

Five more things….

January 29th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

There is so much going on in the world.  Here are my top five!

1. Melissa Gilbert.  What an odd way to start!  She was in the news this morning for talking about getting her breast implants removed.

2. Kathie Lee is back on TV.  I really didn’t know she left.  She was back on with Hoda this morning and the show was a little more tipsy.

3. Colleen McCullough passes.  The author of The Thorn Birds passed.

4. Joel Gray announces he is gay.  Makes me want to watch Caberet again!

5. Uptown Funk:  I’m addicted to this song.  Spotify it! Bruno Mars and Mark Ronson are perfect together.

Happy Thursday!