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Listen – Promote – Results

February 28th, 2012 | Posted by Sara in Blog News - (Comments Off)

Listen: Everyone has a story to tell. Public Relations is all about telling great stories to inspire others. My job is to ask questions and find the aspects of your story that will help raise awareness and build your brand. We will ask you background questions to learn more about your story, objectives, and goals. Your first consultation will be without charge.

Promote: Once we review your story and product, we will develop press materials such as press releases, press kits, and  flyers to help tell your story. In addition, we will pitch your story in a creative manner to the media. What makes our promotion different is we look closely at the media outlet and change our pitches based on that target audience of the media. We will send your book to the media and follow up to those interested in the pitch.

Results: Lien Public Relations will provide a weekly highlight email to the client about objectives performed, results and comments from media, and upcoming plans. Results from past clients include national reviews, book tours with 20-30 book signings, TV and radio interviews reaching thousands of viewers, and endorsements from national personalities.

There are so many great movies coming out this fall!

One I am looking forward to seeing is The Martian.  There are many lessons authors can learn from the movies and how a movie comes to the silver screen.

1. Self-publishing can lead one to the movies.  Author Andy Weir self-published The Martian and posted it on Amazon for .99 cents.  To gained a following and by word of mouth it was sold to Hollywood.

2. Peanutize-The Peanuts movie is coming out in November and I was not interested.  I do now know why Hollywood has to keep remaking movies.  However, last week the studio came out with an app to Peanutize yourself.  This was a genius marketing tool.  I did it.  Everyone in my office did it.

What can we learn.  Try something different and brand it.  You never know who will be watching.

3. Bond-The next James Bond movie hits the market in November.  They constantly have news stories about their stunts, who would make a good Bond and any controversy is good for the movie.

At the end of the day, remember that as an author you have a product to sell.  You need to educated the audience about that product and think of creative tactics to get anyone interested.

Have a great weekend.

Go here to create our Peanut Character!




You are probably thinking “What could I possibly have in common with Mrs. Ryan Reynolds?”

Well, about a year ago Blake launch a lifestyle web site called, Preserve.  It was similar to Goop.

I saw her promoting it on shows like The Chew.  I even check it out online.  However, I never went back.

I guess not many people did because this week she is shutting the web site and brand.

She admitted she failed at its mission.

“We have an incredible team of people who do beautiful work, but we launched the site before it was ready, and it never caught up to its original mission: it’s not making a difference in people’s lives, whether superficially or in a meaningful way,” said Lively.

She admitted the site was using her celebrity was a crutch because it was up and running and they had not built a brand yet.

So what can authors learn?  A few things.

1. Branding.  Find out who you are and how your book fits in with that.  What type of author do you want to be?  Horror, YA, Non-Fiction.

2. Make sure your web site address is not your book.  Make it your name.  You may write more than one book.

3.  Publish your book when you are ready.  Don’t publish and then play catch up.  The publishing industry has many rules for reviews.  If you publish before you have any identity it’s tough to gain popularity.

4. Be bold but strategically so.  Think big but also with common sense.  Have a plan.

5. Don’t use the most obvious marketing tactics.  Blake sold herself on the site but buyers wanted more.  Don’t just do book signings and call it good.  How about other venues.  Antique shops, hotels, airports.

Happy Fall!


September 23rd, 2015 | Posted by Sara in Uncategorized - (Comments Off)

Hi all,

I will not be blogging this week as I will be away from my desk most of this week.

More news next week!


Happy Friday!

September 18th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Fall is coming!  Today our high will be in the 60s! I can feel fall in the air!

To celebrate the coming season,  here are a few of my Fall Book Recommendations:

1. City on Fire-Carth Risk Hallberg

2. Career of Evil-Robert Galbraith

3. Magnus Chase – Rick Riordan

4. Make Me – Lee Child

5. Tricky Twenty-Two- Janet Evanovich

The Martian

September 17th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

I love a great success story!

Andy Weir is the author of The Martian.  This is a great article about his road to getting a book and movie deal.  For all the aspiring authors it is a great lesson to learn.  Don’t go into publishing to make a million. Write what you love and success will find you.


September 11

September 11th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Everyone remembers where they were when the Twin Towers came down. It is our generation’s Kennedy Assassination or Challenger disaster.

I was a just out of college and with almost 2 years under my belt at a research and consulting company in Iowa.  I was at my desk editing a presentation for a TV consultant when coworkers starting whispering about what was on the TV.  Then I got a breaking news alert on my computer from CNN about a small prop plane crashing into the towers.

This had happened in the 1930s so the media were not shocked, then the second plane hit and the world went crazy.  I remember saying, “We are at war.”  So many people were in shock and crying.  I went into my routine and worked until 4.

The next few days were surreal.  Planes did not fly, Americans were very patriotic and strangers talked to each other and embraced.

It was peaceful and at the same time very scary.

No one knew if we were being invaded or if we would be attacked again.

In the 14 years since 9/11, so much has changed but so much has stayed the same.

1. We have not been attacked since but we continue to be at war with the Middle East.

2. We continue to be complacent about war and being targets.

3. However, we are much more connected. The Internet has made an attack easier and more personal.

In the end, we must continue to look back at 9/11 and remember how we felt that day.

Remember today and always.

News stories that need more attention

September 10th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Whenever I feel we are getting way too much Kardashian news, I begin to search for news stories with real meaning.

It’s my own little way of taking some control in our too fast, media hungry world. :)

This week I saw a posting about how to look more like Kylie Jenner.  My first thought was, “Why would I want to look like an 18 year old.”

So, today I give you my list a stories that need more attention:

1. New human species found in South Africa:


2.How to stop suicides on college campuses: http://www.cnn.com/2015/09/09/health/suicide-prevention-college-campus/?iid=ob_homepage_deskrecommended_pool&iref=obnetwork

3. Also, make sure to keep updated on the migrant issues going on in the Middle East and western Europe. http://www.cnn.com/2015/09/10/europe/refugee-crisis-questions-no-answers/index.html

Books to get you through Labor Day

September 4th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

I’ve always dreaded Labor Day.  As a child it meant school started the next day. As an adult, it is the ushering in of fall and soon winter.  However, this year I’m turning over a new leaf. (Did you see how I did that!)

I am welcoming fall.  I look forward to heavy sweaters, corn mazes, bon fires, and fall TV.  With the end of summer comes a new crop of books.

Here are a few I am looking forward to:

1. Chrissie Hynde’s biography Reckless

2. Purity by Jonathan Franzen

3. The Girl in the Spider’s Web by David Lagercrantz

4. Ruth Reichl’s new cookbook

5. Danielle Steel’s Undercover

I’m picturing myself under a warm blanket by the fire…

Welcome Fall!

Self-Publishing Sensation

September 3rd, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Last week I mentioned the book,  The Rabbit Who Wants to Fall Asleep.”  It has become a sensation and was just acquired by Penguin Random House. It is by Swedish psychologist Carl-Johan Forsses Ehrlin. It is a book that gives suggestions to a child’s unconscious mind to sleep.

It is a watershed moment in self-publishing and traditional publishing.  If you are a self-published author there are many lessons to be learned her.

1. The book was published in 2011 and translated to English last year.  This is by no means an overnight sensation.

2. It was word of mouth that made this popular.  Get reviews and more reviews.

3. Have a professional looking web site.  His web site is simple but very sleek.

4. Tell a story with a good hook.  This is a children’s book but its hook is it uses methods to tap into the unconscious to help a child sleep.

5. Finally, never give up.

Weekend fun!

August 28th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

It’s Friday!  Another summer weekend is just ahead.  The kids are getting ready to return to school and the days will quickly turn colder (at least up here in MN!).

So let’s enjoy it while we can!

Here are some of my fun weekend adventure suggestions!

1. See a cave.  In Minnesota and around the country there are several wonderful cave tours.  A few years back my husband and I found the cave in Dodgeville, WI.

2. While you are in Dodgeville, check out the House on the Rock.  There is an extensive museum in addition to the house.

3. If it rains, stay in on Sunday night and watch the the VMAs.  MTV’s award show celebrating excess and celebrity will be hosted by Miley Cyrus this year.  Expect a lot of twerking and fireworks exploding from her breast cones!

4. See a fun concert at a local festival.  MN has the state fair and it has a lot of great 1980s acts.

5.  Tour one of our government facilities!  We are going to tour our Federal Reserve.

Happy Weekend!