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Listen – Promote – Results

February 28th, 2012 | Posted by Sara in Blog News - (Comments Off)

Listen: Everyone has a story to tell. Public Relations is all about telling great stories to inspire others. My job is to ask questions and find the aspects of your story that will help raise awareness and build your brand. We will ask you background questions to learn more about your story, objectives, and goals. Your first consultation will be without charge.

Promote: Once we review your story and product, we will develop press materials such as press releases, press kits, and  flyers to help tell your story. In addition, we will pitch your story in a creative manner to the media. What makes our promotion different is we look closely at the media outlet and change our pitches based on that target audience of the media. We will send your book to the media and follow up to those interested in the pitch.

Results: Lien Public Relations will provide a weekly highlight email to the client about objectives performed, results and comments from media, and upcoming plans. Results from past clients include national reviews, book tours with 20-30 book signings, TV and radio interviews reaching thousands of viewers, and endorsements from national personalities.

Happy Halloween!

October 30th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

One of my favorite holidays is Halloween and it’s on a Friday this year!

Here are some of my favorite movies to enjoy tomorrow night.

1. April Fool’s Day:  a 80′s movie about teenagers at a mansion and they start dying one by one.

2. Anything Vincent Price: He has a great run of horror movies with a funny edge.

3. The Haunting: Get the 60′s version!

4. Amityville Horror:  Great haunted house movie!

5. Psycho:  No one is better than Anthony Perkins!


Thank a Vet Every Day

October 28th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Hi all,

Remember to Thank a Vet every day! #ThankVet.

On Friday, Huffington Post published an article by Major Miguel Reece.  It was about his book, Disabled Veteran’s Story as well as the new Disabled Veteran’s Memorial.

Check it out here!


On a totally different topic, here are some tips about promoting a book that has been on the market for a few years.

1. Mark an anniversary and do a release about the book.

2. Tie the book to a news story.

3. Tie the book to a holiday.

4.  Do a re-release.  Especially if your book never found its audience or never made a big splash.

5. Lastly, publish a supplement updating the book.

How to Use Reviews

October 23rd, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Reviews are always a good thing.  Some are negative and some are positive…some are positive and negative in the same review.  All authors must be able to take criticism with the glory.

As soon as an author gets a review here are the steps I recommend to make the most of them:

1. Before a review comes out make sure the writer is aware of your release date and where readers can buy the book.

2. Also, here is a hint, sometimes a publication will not tell you when they write a review.  Make sure to set up a Google Alert for the title of your book and your name.

3. OK, the review is out.  First, post it on Twitter and Facebook.  Spread it to your followers!

4. Put it on other sites like Pintrest, LinkedIN.

5. Blog about it on your web site.

6. Have friends and family blog about it.

7.  Look at the review closely and cut a great quote from it for a blurb.

8.  Send the review around to those in the media.

9. Write a press release about the review.

10. Finally, frame it!

Only kidding!

Duchess Kate is Back!

October 21st, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Duchess Catherine made her first charity appearances since being diagnosed with acute morning sickness.   She appeared at the Wildlife Photographer of the Year awards and another event in London.  I had never heard of her type of morning sickness but an article posted in Huffington Post recently describes the symptoms.


What agony!  Welcome back Kate!


Netflix, now HBO and CBS

October 16th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Yesterday was a groundbreaking day in cable/ television.  HBO decided to offer a streaming service unconnected with a cable service.  My husband and I canceled our cable service a few months ago.  We love it but we have to admit we miss a few channels.  Turner Classic Movies was my favorite.  Unfortunately one can’t have access unless you have a more expensive plan.

Now, networks are coming out with streaming services.  For $6 to 10 per month you can watch HBO or CBS shows without a cable subscription.  Although CBS is free one can watch entire seasons of programs like The Good Wife.

TCM are you listening?


Joan Fontaine

October 14th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Items from the home of Academy-Award winning actress Joan Fontaine will be auctioned off this winter.  Fonatine was a classy actress and starred in one of my favorite movies, The Women.  She could place the ice queen and the innocent.

Christie’s says her possessions could bring $200,000 to $300,000.  One of the most prized items is her 1941 Oscar for best actress for Hitchcock’s Suspicion.

Here is a list of the best Fontaine movies:

The Women starting Norma Shearer and Joan Crawford

Rebecca starting Lawrence Olivier

Suspicion starring Cary Grant

Fontaine died last year at 96 at her Carmel, CA home.

Nobel Prize Winner

October 9th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

It was announced this morning that Patrick Modiano won the Nobel Prize for Literature.

Modiano won the award for the “art of memory with which he has evoked the most ungraspable human destinies and uncovered the life-world of the occupation of France during World War II.”

Wow! He is called the Marcel Proust of Our Time.

If anyone wants to check him out go to http://www.theguardian.com/books/2014/oct/09/patrick-modiano-wins-nobel-prize-for-literature

Veterans Day

October 7th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Veterans Day is November 11.  Keep vets in mind every day by #ThankVet.  Tape a short video of yourself thinking a veteran in your life and post it on Twitter under #thankvet.

Here is my video!

Monster & Me

October 3rd, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Kids are getting ready for Halloween already! They are picking out costumes and looking for new candies!

There are many books out for Halloween!

This week I have been promoting Monster Needs a Costume.  It is available at any Target.

If you live in the Roseville, MN area, the author will be appearing at 6:30 at the area’s Barnes & Noble.

Here are some recent pictures from Paul Czajak’s Minneapolis book tour.

Enjoy your weekend!IMG_0145 FullSizeRender[3] IMG_0164 FullSizeRender[2]

Sunday is a wonderful, long overdue day for American’s disabled veterans.  The American Veterans Disabled for Life Memorial or AVDLM opens.  It will honor the more than three million disabled veterans in this country.

These veterans protected our freedom.  They deserved to be remembered every day.

To read some of their stories go look up The Disabled Veteran’s Story by Miguel Reece.

And now for something completely different.

If you are in Minneapolis this week, come and see an upcoming author named Paul Czajak.  He is the author of the Monster & Me series.  His first book is Monster Needs a Costume.

He will appear in Maple Grove at the Barnes & Noble at 6pm and in Roseville this Friday at 6:30.  He will also be at Kimberly Lane school and Gleason Lake Wednesday and Thursday.  He will end his week at the Heartland Fall Forum at the Minneapolis Depot.

Come support a new author!