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Happy Friday!

I’ve spent some time on a blog writing about stories that need more attention.  Sure, we all love to read about Kim Kardashian’s exploits and who Blake Shelton is dating, but many times real hard news stories get lost in the shuffle.  Here I will mention three stories I feel need more attention.

1. Greek authorities say five more migrants were found dead in the eastern Aegean Sea.  The story is big news in the world but we seem to bury it after who is dating the latest hot celebrity.

http://www.ksl.com/?nid=235&sid=37250046&title=the-latest-greek-authorities-say-5-more-migrants-found-dead

2. The death toll rises to 26 after Pakistan factory collapses. http://www.nytimes.com/2015/11/06/world/asia/death-toll-in-pakistan-factory-collapse-rises-to-20.html?_r=0

3. Russia to suspend flights to Egypt after crash. http://www.theguardian.com/world/2015/nov/06/putin-suspends-russian-flights-to-egypt-after-sinai-plane-crash

4. Will Smith said he will tour again with DJ Jazzy Jeff.  (OK, I had to get one in!) http://www.usatoday.com/story/life/music/2015/11/05/smith-says-hes-planning-first-real-tour-dj-jazzy-jeff/75232012/

Have a great weekend!

Amazon’s Big Gamble

November 5th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

 

News Tidbit:

Amazon announced this week that they are opening a brick and mortar store in Seattle.

Very interested considering many bookstores are closing because of Amazon.

The store will include customer ratings of books alongside the book.  The store will also encourage customers to buy later on Amazon.

http://abcnews.go.com/US/wireStory/amazon-opens-bookstore-extension-website-34940992

New Albums

October 30th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Or CDs…. or Downloads.

Or is it Streaming…?

I don’t know but I do know I love music.  Today some great music was released.  A few months ago the music industry decided to start releasing music on Fridays instead of Tuesdays.

Sounds great to me.

So today be sure to listen to these new albums:

“If I Can Dream: Elvis Presley with the Royal Philharmonic Orchestra”

“We Love Disney” – Various Artists

“Get Up” – Bryan Adams

This album was one long rock tribute.  It is clever, fun and always good.

Also, listen to Adele’s “Hello” again.

Happy Halloween and November!

Halloween Preview

October 29th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

I will be at a fun event on Saturday morning.  If you live in the Minneapolis area, I will be at the Edina Pottery Barn Kids doing a storytime for Monster Needs a Costume by Paul Czajak at 11 AM.  We will have treats and a craft.  Bring you kids and dress up.  I’ll be in mouse in the storytime area.

Many people love Halloween.  One of the greatest things about this time of year are the movies, books and TV surrounding fall and Halloween.

Here is a list of some of some of my favorites:

TV: “Sleepy Hollow”  There is nothing like the 1940s animated version narrated by Bing Crosby. I was transfixed when I saw it last night after many years.

Movies: “Watcher in the Woods”  This is a creepy movie no matter your age.  It has Bette Davis, a English mansion and a mystery in the woods.  Enough said.

Music: Go to Spotify and listen to stories read by Boris Karloff.  Genius.

Books: I love anything by VC Andrews or Christopher Pike.  I grew up reading their horror and fantasy books.

Happy Halloween!

 

Great PR tips

October 23rd, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Happy Friday all!

Today I read some great articles about PR.  The first is about getting the media’s attention and the next is about blog tours and blog hops.

http://www.copyblogger.com/irresistible-pr/

http://www.molly-greene.com/author-promotion-blog-tours-hops-sharing-contests/

Very relevant.

What strikes me most about the media article is the great advice that I often see not taken.  For example, one should say yes to a reporter if they wish to interview you that day.  

It’s short notice but do it no matter what.

Also, treat journalists with respect.  They are doing you a favor and that favor can be taken away very quickly.

If authors want to succeed, it takes work.  Again, success is hard work and there is no way around it.

Amazon and reviewers

October 22nd, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Good Afternoon and Happy Thursday!

This week it was announced that Amazon would be suing more then 1,000 sellers of fake product reviews.

They targeted account holders on Fiverr.com where jobs are sold for $5 and up.

For new authors, getting any positive review is a wonderful accomplishment.  Knowing it may be fake is horrible.

When looking for reviews, make sure the person who will review is not taking money for a 5 star review.  One wants an unbiased review.

The lines can be fuzzy as many web sites do take payment so a person can get a faster review, but always make sure the review is unbiased.

Never a dull moment in the world with Amazon around.

Creative PR Techniques

October 16th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Happy Friday!

In this day and age of technology and people having very short attention spans, authors needs to try many different techniques to get readers interested.  I’ve included a few that I have used.

1. Write short and edgy articles.  Develop relationships with a few bloggers or better yet a publication like Huffington Post.  Blog for them.  Do cross-promotion.  That means you discuss each others products on your blogs, web sites, etc. Recently an author I work with published this on Huff Post. 

http://www.huffingtonpost.com/paul-czajak/the-good-bad-celebrity_b_8253116.html

It is getting him some traction in the publishing world.

2. Give books away. Do a GoodReads giveaway.  I can’t stress enough that in order to get, authors have to give.  It may be a GoodReads campaign or an unpaid speaking engagement. If this occurs, the changes of getting back are greater.

3. Use social media.  Twitter, Instagram, Facebook, Pintrest… whatever your social media choice is, make sure you update it with regularity.  For Twitter, we had an author do Twitter chats with classrooms about one topic.  We are trying to trend on Twitter.

Those are my top three!

Keep trying and if you affect one reader’s life for the better, it is worth it!

Good Afternoon!

October 15th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Hi all!

I’m back from a long weekend of moving.  It was hectic and stressful so I’m looking forward to some normalcy this weekend.

So I’m recommending some relaxing tips for this weekend.

1. See a great movie. I recommend Bridge of Spies with Tom Hanks.  It is supposed to be his best since Saving Private Ryan. 

2. Have a wonderful meal.  Italian for me!

3. Read a great book.  Anything by JR Ward or something fun like a romance or Agatha Christie.

4. Lastly, check out this stress release video by Mehdi Toozhy.  It relaxed me for 5 minutes.  Enjoy!

 

Blogging

October 6th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Good morning!

I am not blogging this week but will be back at it on Monday, October 12.

Happy Fall!

There are so many great movies coming out this fall!

One I am looking forward to seeing is The Martian.  There are many lessons authors can learn from the movies and how a movie comes to the silver screen.

1. Self-publishing can lead one to the movies.  Author Andy Weir self-published The Martian and posted it on Amazon for .99 cents.  To gained a following and by word of mouth it was sold to Hollywood.

2. Peanutize-The Peanuts movie is coming out in November and I was not interested.  I do now know why Hollywood has to keep remaking movies.  However, last week the studio came out with an app to Peanutize yourself.  This was a genius marketing tool.  I did it.  Everyone in my office did it.

What can we learn.  Try something different and brand it.  You never know who will be watching.

3. Bond-The next James Bond movie hits the market in November.  They constantly have news stories about their stunts, who would make a good Bond and any controversy is good for the movie.

At the end of the day, remember that as an author you have a product to sell.  You need to educated the audience about that product and think of creative tactics to get anyone interested.

Have a great weekend.

Go here to create our Peanut Character!

http://www.peanutsmovie.com/