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Important News Stories

August 20th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Good morning!

I’m always fascinated by what stories make the news cycle.  Many times stories about the Kardashians or another celebrity of the week make the headlines more than stories that really matter.

Here are some stories that caught my eye that need more attention:

1. Missing Nazi Treasure: Two treasure hunters in Poland think they have found a train that went missing at the end of world war II. It may have been filled with gold and bombs.

2. The country of Kazakhstan lost a quarter of its currency’s value.

3. South Korea exchanged fire with North Korea.

4.  It is the 10th anniversary of Hurricane Katrina.

5. Finally, Kelly Clarkson is pregnant again!

(Hey, I had to slip one in there!)


Summertime Movies

August 14th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

My husband and I have been going to more movies lately.  There is really nothing like the theater experience.

Here are a few of our soundbite reviews:

1. Inside Out:  Wonderful entertainment! A Pixar movie for adults. This film will pull at your heartstrings and make you wonder about the emotions in your head.

2. Minions: Not as good as Despicable Me.  It is too much of a good thing and the giant size Minion was overkill!

3. Mission Impossible: Perfect summer fun movie!  Tom Cruise was born for this!

4. Shaun the Sheep: Great nugget of a movie.  Fun for kids and adults.

We are planning to see Man from UNCLE, Tomorrowland, Jurassic World and Mr. Holmes.

Have a great weekend!


Check out Afognak!

August 13th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Happy Thursday!

We are in the dog days of summer and temps are pushing 90.  It makes we want to stay home with a cold drink, air conditioning and a good book!

Here is one I recommend. Full disclosure, the author is a client of mine.

If you are interested in a good mystery , check out Afognak by James Rains. Here is a recent review.

Afognak is a pre-post apocalyptic tale by James Rains that fans of zombie themed horror novels are going to love. Not quite the living dead but enemies we see our survivors going up against take strong queues from them. A remote island that isn’t frequented by a large population is the perfect place to give us a post apocalyptic feel while the actual world hasn’t burned to the ground.

In the novel we follow Dr. Joseph Karikoff and a group of survivors struggling to survive. At the offset we are given a flashback from a past long over before jumping to modern times. Ill give you one guess where an archaeological dig is being conducted after the introduction.

This is Rains first novel and while there were a few moments where the writing was spotty, mainly with how the characters initially being introduced. It felt a little off pacing wise. However, that didn’t last long and past that the writing was excellent. Characters had their own voices and you could see development as the pages turned.

An excellent novel let alone a first one and well worth the read.


What Authors Need to Know, Part II

August 6th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Happy Thursday!

I’m continuing with my post from Monday about PR and what authors need to know.

Number six is simple.

6.  Be willing to go the extra mile.  Bookstores will not bend over backward for you.  Neither will media, distributors or readers.  You must drive, fly, spend money to get noticed.  If you are lucky enough to get a mention by a celebrity that garners more PR, that is great but it is part luck and part hard work.

7. Be sure to work with a publisher that has distribution.  This will open doors to getting into more stores and it will give you needed credibility.

8.  Take your time.  Send the book to numerous publishers and find the right fit.  Traditional publishing has gatekeepers for a reason.  They want the best product and they don’t want to rush.

9. Beef up your social media.  I recommend using Twitter.  Facebook is OK if you want to see baby pictures or know what your second cousin is doing today, but Twitter, Instagam, Snapchat,Pintrest are where Millennials hang out.

10.  Lastly, think about what else you can talk about beside your book.  What did you learn while writing it?  You are now an expert on that topic.

Also, if you need help, let’s talk.


Your Book PR Checklist Part One

August 3rd, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Good Morning All!

In this day and age of traditional publishing, indie publishing, self-publishing, and vanity presses, there is much to learn as a new author.  I wanted to put together a check-list for new authors or even experienced authors.  This is a checklist to navigate the public relations world for authors.

1 The public relations process needs to begin when you start writing the book.  Think about questions like, “Will this sell?” or “Is this interested it anyone beside myself and my family.”  Pay attention to trends!  Is the vampire trend ending?  How about dystopian?

2. Once you are finished writing, make sure you have a talented designer and editor working with you.  Selling you book depends on how it looks.  We do judge a book by its cover and also whether it is edited well!

3. Make sure you know your research and can speak to groups about your topic.  If you are writing a non-fiction book about World War II, make sure you have taken classes, done research and even taught classes on this topic.  The media will be looking for this credibility.

4. Don’t be too much of a perfectionist.  Know that most people you speak to about your topic will want to learn from you.  Don’t be so handcuffed by wanting to be perfect when you speak or do a signing that you can’t do it.

5. Lastly, show why a contact should work with you.  Tell what why people would buy your book or would be interested in your book.

Later in the week I will continue this list.

Stay tuned!



Top Gear

July 30th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Latest News:

Amazon Prime announced today that it will air a new car show with the former Top Gear hosts.

It is being reported that Valerie Harper has been hospitalized after collapsing on stage in Maine.

Paul McCartney will reissue two early 1980s albums.

Mission Impossible opens tomorrow and it is garnering great reviews!

Lastly, today is National Cheesecake Day! Go get a piece!

Bobbi Kristina Brown

July 27th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Today marked the passing of Bobbi Kristina Brown. She never had the chance to depart from her parents’ shadow. She will alwas be the daughter of Whitney and Bobby.  What would she have done with her life? Music? Acting?

I remember when she would come on stage with her mom.  If you listen closely you can hear her on Whitney’s song My Love is Your Love.  See link below.

Rest in Peace!


Sharknado 3

July 23rd, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Can you believe it? Sharknado 3 was on last night. I hear it is getting pretty good reviews.

There are so many stories out about sharks.  If you have kids and want them to get educated about sharks, check out the Tristan Hunt series by Dr. Ellen Prager.

The series is for  kids who are interested in sharks and other ocean life.

Go to www.mightymedia press.com for more info.

Have a great Thursday.

Two Major Icons

July 20th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Welcome to the Dog-Days of Summer!  It’s hot, sticky and the kids are bored.

The summer of 2015 has been an exceptional time.  It has been characterize by two very different men:  Bruce “Caitlin” Jenner and Bill Cosby.  Think about this.

Picture it. American 1985.

America has two sweethearts.  Bruce Jenner is an All-American sporting hero.  He saved the 1976 Olympics by winning the decathlon and becoming the face of Wheaties.  He was the ideal American male.  He had beautiful kids, a beautiful wife and was a person everyone looked up to in business, entertainment and sport.

We also had another hero.  Bill Cosby was everyone’s father.  The Cosby Show was a genius combination of hilarity, intellect and American values.  We looked to him to guide us.  But let’s step back… even before The Cosby Show Bill Cosby was a legend.  From I-Spy to his stand-up comedy, we all listened to Cosby.

I remember laying on my carpeted floor in front of the TV watching Bill Cosby Himself over and over.  We had all of the monologues memorized.

The men were at the very top of their chosen careers.

Now fast forward to Summer 2015.  In many ways we have lost them both.

Bruce Jenner was living a lie for years.  He wanted to be a woman.  However the man we thought we knew will forever be lost. However, Jenner had the courage to show his true self and is being celebrated.

Cosby’s secrets have come out and we see that it is true he had a spotless reputation but his character was flawed.

His former co-worker Joseph C. Phillips was on Sunday Morning yesterday and brought up some thought-provoking questions about Cosby.

Check it out here: http://www.cbsnews.com/news/joseph-c-phillips-on-bill-cosby-and-character/

It is inevitable that our heroes will fall.  We build them up to be perfect people but in reality we are the same.

We all make choices and make mistakes.  Some mistakes are unforgivable.

Emmy nominations

July 16th, 2015 | Posted by Sara in Uncategorized - (Comments Off)

Good morning!

Emmy nominations come out today.  According to USA Today here is what the main stories will be.

1. Will Empire get nominations?

2. Will Modern Family win a sixth Emmy for best comedy?

3. Will Jon Hamm win an Emmy after losing for years?

4. Will Julia Louis-Dreyfus win for VEEP again?

They nominations come out at 10:30 CST!


Stay tuned!