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The Witherspoon P.R. Mistake

April 23rd, 2013 | Posted by Sara in Uncategorized - (0 Comments)

Friday night Reese Witherspoon committed the ultimate celebrity crime: She used the phrase, “Don’t You Know Who I Am?”

When I read the news of Witherspoon’s arrest on Sunday night, I was shocked.  Reese Witherspoon is the Doris Day of Hollywood.  Her reputation has been solid since she appeared in her first movie,  “A Man in the Moon.”

She won an Oscar for “Walk the Line” and has three kids who are adjusted.   They live a quiet life and seem to operate as a traditional family.

Being arrested for disorderly conduct is a 180-degree departure from her reputation.

However, this is a study in PR.   Her reputation has been damaged but she can revive her career.
Below are my suggestions for Witherspoon’s recovery.

The Good Girl image is gone.  It will not come back because journalists will continue to bring this up until she addresses the arrest.

I suggest she embrace it.

1.    Tell your story.  What happened?  Was she confused about their alcohol level?  Why didn’t she call a taxi?  Educated others about her mistakes.

2.    This makes her edgier.  Take advantage of this to get more radical roles.  Become a superhero.  Make dramas.  Embrace the change.

3.    Admit to the “Don’t You Know who I Am” remark.  How does fame change a person and how can someone deal with it.

In the end, she is just a person and we all make mistakes.  However, this is something that will not go away and Reese needs to address these issues.