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Every business needs a web site.  Hey, even every author, artist, dog catcher, mom need a web site.   Having an online presence is so valuable and needed in this 21st century society.   If one ignores this, many will look at your business as being behind the times.   If you are not into technology, I understand.   My favorite TV channel is Turner Classic Movies and I wish it was 1947 and my phone number was Melrose 22334.  I need a Party Line!
However, here is my philosophy.  One needs to grow with the times but don’t forget the past.
So what does one need to create a great web site?  Well, I recently received an email from Sara Jantsch’s Duct Tape Marketing and here are her ideas:
•    Aesthetically Beautiful – be visually appealing so visitors stick around
•    Optimized for the User – make it easy for visitors to understand the next step
•    Personalized and Contextual – show the right content to the right people
•    Optimized for Mobile – make your site experience consistent on phones and tablet
Wonderful ideas, that are very basic but vital.
Here are my two cents. Make sure your web site does not have Flash.  Many people have Mac products and the web site will not work on their devices with Flash.
Also, don’t get too fancy.  It will confuse and a user may log off.  That’s a big no-no.
Until Thursday… be good.