One of the most subjective areas of public relations is the traditional media pitch. Some believe they should include a press release while others think a Twitter ping is the best. In my opinion it is a little of both. Including a press release is never a bad thing but it should not be the only thing. Pitches need to be short. Think about it this way. You have the biggest piece of gossip in your neighborhood, you see your neighbor and you run up to them and tell them the gossip. That is your pitch. Don’t mention the history of the person or who they are in detail, just give them the facts!
Here are my tips for a great pitch:
1. Lead with the most important piece of information.
2. Make sure your grammar is correct.
3. Tell what makes your story credible.
4. Make sure to include your contact information.
5. Match your story to the respondent. In other words, make sure your story is relevant to the person you are pitching.
Here is a very helpful link from the program, This American Life. The released pitches that were developed into stories.