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Innovative book publicity ideas

March 13th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

The book industry is constantly changing and as a result the book publicity industry is changing.  This post is about innovative ideas for book publicity.

Sitting in 2014, the book industry is still searching for its feet.  Barnes & Noble is struggling and Amazon seems to be the dominate seller.  They are not necessarily friendly to authors or publishers.  E-books are becoming more and more prominent and it’s a struggle for new authors.

First, I want to make one thing clear with PR.  There is no magic bullet!  Book PR is hard work and an author and publicist need to work together as a team.

The following are some ideas and also some realistic advice.

1. There is nothing wrong with selling books out of your car and leaving books at coffee shops for others.   Most successful authors did it.  So when asked about your book, say you have some with you if they are interested.

2. Always think like a journalist.  If you want to get on any media outlet, you need a story.  Publicist sit for hours thinking about the best way to pitch something.  Read their work and pitch accordingly.

3. The media are very competitive.  If you think you will get on two TV stations on the same day or even week, think again.  If this is a goal, ask yourself what your story is and how will it be different for each.

4. Make sure you have the best marketing materials.

5. Make sure your book does not look self-published.  Go to the library and bookstore.  Does your book match up? If not, you have some work to do.

For any questions, email me at sara@lienpublicrelations.com.

Publicity Stunts

February 13th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Great blog posting about publicity stunts!

http://toddmpost.wordpress.com/2014/02/12/publicity-stunts-that-take-off/

Here are his tips for great PR stunts:

The Bottom Line

  • Be credible. Amazon got away with fantastical drones because they have credibility based on their innovation in product delivery services such as Amazon Prime shipping, Amazon Instant Video and Kindle Whispersync. Make sure that the conversation you want to start or jump into is one that you can legitimately contribute to.
  • Align to your values and brand. You can be irreverent, controversial, offensive, or even foolish as long as it is what your target audience expects. Red Bull positions itself as an extreme energy drink, so sponsoring Felix Baumgartner’s jump from 23 miles above the Earth and breaking the sound barrier fit their brand, with the video accounting for 1% of all online conversations at the time. If a stunt can be reasonably misconstrued of being out of character, you run the risk of alienating your audience.
  • Be relevant. To be worthy of attention, stunts need to relate to your audience. Adult Swim caused a Boston bomb scare in 2007 by placing LED placards around town that were misidentified as improvised explosive devices. It wasn’t until hours later that a young staffer in the mayor’s office recognized the cartoon characters because the wrong audience saw it first.
  • Make it shareable. Stunts may get traditional press, but they’re more likely to get major play online. Videos need to tell your story in under two minutes and descriptions need translate to a tweet, so keep it simple. Think visually to translate to Facebook or YouTube.
  • Achieve an objective. No matter how popular, stunts that fail to achieve tangible outcomes are failures. Canadian airline WestJet’s marketing elves crafted a Christmas miracle with video of passengers finding presents at luggage claim they told Santa they wanted before takeoff. Two months later, WestJet may have to raise fares and institute baggage and wifi fees due to a struggling Canadian dollar. Their holiday cheer may not translate into customers if they can’t compete on price.

Telling Your Story

July 30th, 2013 | Posted by Sara in Uncategorized - (0 Comments)

As a book publicist I strive to tell stories to the media.  First and foremost, I keep track of what is newsworthy as well as the current trends.  For example, currently the Snowden and Manning stories are in the news as well as the royal baby and the Real Housewives of New Jersey.
Figuring out what is a credible news story has changed over the years.   One has to have an ear for what is interesting.  With social media and blogs, news moves very fast.  A publicist has to keep up with how fast the news moves.
Here are some tips for keeping up with the news trends.
1.     Download apps that are constantly updating.  Apps such as USA Today, CNN, TMZ, and Pop Sugar.
2.    Watch the news.  Listen to stories that journalists are already covering.
3.    How are they writing the story?  Let the journalist be your teacher.  Are they writing a story in   short sentences?  Chances are they are short and to the point.  Mimic that.
4.    Take a look at your history and story.  What is newsworthy?
5.    Be sure to be flexible with your story.   A journalist may cancel an interview but chances are they will come back to you in the future.  Be sure to follow up and follow through.
Let me know your thoughts!
Sara