I was amazed this morning when CBS This Morning starting talking about a book called The Rabbit Who Wants to Fall Asleep. It is a children’s book by a Swedish psychologist named Carl-Johan Forssen Ehrlin. It is about getting your child to fall asleep using hypnotism.
This is a major breakthrough in the self-publishing world. It is the first tine a self-published author has held the number one spot on Amazon.
I have to say, the main character is called Roger. Really? I loved the movie Roger Rabbit as well but I think maybe Robbie or Randy would be better.
This is a major win for self-publisher like Amazon Create Space. The company said the title benefited from word of mouth marketing.
Here are some tips for word-of-mouth marketing:
1 . Post articles and comments on social media like Twitter.
2. Network online and off-line.
3. Write about something you know and that will fix a problem you readers have.
4. Get reviews!
5. Reach out to readers personally.