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Some useful tips to promotion

March 20th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Happy Thursday!  We are starting to warm up here in Minnesota.  I hope your weather is on the upswing as well.

People always ask me how to sell a book.  How does one write a bestseller?

I do my best to bring them down to Earth.   Let me  say this at the beginning:  writing a book is difficult but selling a book is exceptionally difficult!

Here are some of my tips:

1. Do not be promotional.  Be credible, interesting and exciting but everyone can see through promotion.  In other words, sell without selling.

2. Keep information short and sweet.  Have you ever seen a person with a 2-page biography?  One thinks: wow, they think they are important.  It will turn the reader off.  Keep it short and do not tell us too much.

3. Don’t assume everyone has time to talk to you.  Everyone is busy and they will get in touch if they are interested.

4. Be interesting! If you are promoting a book about war, discuss how you made it through.  If you are writing a short story, discuss your writing process.

5. The most important tip is to always put yourself in the shoes of your respondent.  It may be a journalist, speaking coordinator, producer or bookstore owner.  Answer the question:  why should I care?

Happy promoting!

Every business needs a web site.  Hey, even every author, artist, dog catcher, mom need a web site.   Having an online presence is so valuable and needed in this 21st century society.   If one ignores this, many will look at your business as being behind the times.   If you are not into technology, I understand.   My favorite TV channel is Turner Classic Movies and I wish it was 1947 and my phone number was Melrose 22334.  I need a Party Line!
However, here is my philosophy.  One needs to grow with the times but don’t forget the past.
So what does one need to create a great web site?  Well, I recently received an email from Sara Jantsch’s Duct Tape Marketing and here are her ideas:
•    Aesthetically Beautiful – be visually appealing so visitors stick around
•    Optimized for the User – make it easy for visitors to understand the next step
•    Personalized and Contextual – show the right content to the right people
•    Optimized for Mobile – make your site experience consistent on phones and tablet
Wonderful ideas, that are very basic but vital.
Here are my two cents. Make sure your web site does not have Flash.  Many people have Mac products and the web site will not work on their devices with Flash.
Also, don’t get too fancy.  It will confuse and a user may log off.  That’s a big no-no.
Until Thursday… be good.