Happy St. Patrick’s Day
Whenever I pitch a story, I try to make sure that the story I am telling is informative and interesting. I don’t want the pitch to be self-promotional.
Here are today’s tips to think about when pitching a story:
1. Has the contact covered a story like this in the past? If you are pitching the 5 p.m anchor about a clothing line, it is not relevant.
2. Speaking of being relevant..Make sure the story is very relevant to the media outlet. Don’t pitch a story about puppies to a cat magazine!
3. Spell check. Make sure your grammar is on point. A journalist can delete a pitch based on a misspelling.
4. FWD: I have seen this many times. A person puts FWD: in the subject line. I can be intentional or unintentional, however it never works.
5. Establish a relationship first. I have received many emails from individuals I have no relationship with. If a story is good, it may work but try to establish a relationships before you pitch.
Speaking of St. Patrick’s Day, here is my favorite St. Patrick’s story that deserves more attention.