Tell Me Your Story

Lien Public Relations builds connections, creates relationships and raises awareness for your story.

I’m Sara Lien Edelman and I’d love to hear your story and help you promote it. As a public relations professional, I generate and manage publicity for clients. I believe in creating a positive image for my clients and gaining trust and credibility through earned media. I create awareness through television, radio, newspapers, magazines, blogs, and podcasts.

Depending on your needs, I write and distribute press releases, pitch stories to the media, cultivate media relationships, arrange interviews, and monitor media coverage.

“Working with Sara is a pleasure. She always provides accurate, engaging content and provides well-organized press materials. She’s a publicist I can always count on.”

– Maranda, WOOD TV

“Looking for someone who is passionate about classic films, writing, and publicity? Look no further! Sara’s enthusiasm for her work is contagious, and you’ll love hearing what she has to say.”  – Steve Cubine, host of “From Beneath the Hollywood Sign” podcast

Sara Lien Edelman

My Services Can Include

Pitching stories to the media including press releases.

Managing your Facebook, Instagram accounts

Arranging events at stores, libraries, and museums

Creating content and updating your website

About Sara

I’m a public relations professional with a unique blend of expertise in journalism and publishing. After earning my journalism degree from Stephens College and a law degree from Concord Law School, I launched Lien Public Relations in 2010.

A true enthusiast of books, nature, and the media landscape, I spent eight years (2016–2024) managing marketing for Pierce Cedar Creek Institute. In 2025, I made a full-time return to my firm, where I strive to work with a diverse roster of clients.

My portfolio includes prominent publishers like BRIO and Mighty Media Press, and authors ranging from celebrity Chef Fabio Viviani to wine expert Jim Laughren. Through my strategic outreach, I landed clients in top-tier media outlets, from national broadcasts like CBS Sunday Morning and CNN to countless local TV, radio shows, and popular podcasts.

Sara and the BCF volunteers at Hastings' Summerfest, 2025

“Sara Lien Edelman was an integral part of this author’s journey. Her organization of a book publicity tour with both radio and TV spots launched “Sara Dippity” into the spotlight for readers in west Michigan. Sara also offers clients a diverse range of PR services from minimal to detailed representation. — Maggie Murphy, author of Sara Dippity

“As a broadcaster, I rely on publicists to connect me with the right people and the right information. Sara Edelman is a standout—she’s incredibly responsive, well-informed, and respects my time.” She brings joy and authenticity to her work.” — Michelle Dunaway, Fox Morning Mix host

“I have had the opportunity to work with Sara Edelman as both a PR Professional and interviewee! Sara is a skilled publicist who understands the needs of journalists. She’s always quick to respond and provides clear, timely information, making her an invaluable resource for reporters. I know I can trust her to bring me pitches that are relevant and well-researched! Bravo to Sara and how she touches West Michigan! – Shelley Irwin, WGVU host

“Sara is a real pro who not only understands the world of PR but has a real talent for understanding my needs. She is a joy to work with.”  – Kari Berit, Author, Caregiving expert.

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