Telling Your StoryJuly 30th, 2013 | Posted by in Uncategorized
As a book publicist I strive to tell stories to the media. First and foremost, I keep track of what is newsworthy as well as the current trends. For example, currently the Snowden and Manning stories are in the news as well as the royal baby and the Real Housewives of New Jersey.
Figuring out what is a credible news story has changed over the years. One has to have an ear for what is interesting. With social media and blogs, news moves very fast. A publicist has to keep up with how fast the news moves.
Here are some tips for keeping up with the news trends.
1. Download apps that are constantly updating. Apps such as USA Today, CNN, TMZ, and Pop Sugar.
2. Watch the news. Listen to stories that journalists are already covering.
3. How are they writing the story? Let the journalist be your teacher. Are they writing a story in short sentences? Chances are they are short and to the point. Mimic that.
4. Take a look at your history and story. What is newsworthy?
5. Be sure to be flexible with your story. A journalist may cancel an interview but chances are they will come back to you in the future. Be sure to follow up and follow through.
Let me know your thoughts!
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