Being a PR professional is not easy but here is a list of tactics that every PR person should follow. Thank you to NY PR girls for this wonderful list. http://nycprgirls.com
- Respond quickly and accurately. Time is of the essence. If you’re not sure of an answer, double check and let the reporter know you’ll get back to them. (My comments: Always, always stop what you are doing and response with information.)
- Be respectful of deadlines. Don’t bother them when they’re on one. (They are always on a deadline. Always ask if they have time to hear your story.)
- Stick to your word. Always follow through with what you say you’ll do and send. (Honesty is the best quality.)
- Stay truthful. Getting caught in a lie ruins any relationship.
- Give instead of receive. Don’t be selfish in thinking that a reporter should write about everything for you without anything in return. Offer them an exclusive or an interview if you can. (Never be selfish with them. Be a diplomat! People always want something from the media. Be the person who sees their side.)
- Don’t be spiteful or rude. If the story from a reporter doesn’t come out as planned, remember it’s editorial and you can never fully control a story. The reporter is just doing his/her job. Don’t take it personal and give attitude in return. (Mean people suck!)
- Show you’re grateful. Letting them know how much you appreciate their feedback or support by sending a little something (product from around the office, etc.) goes a long way.
- Send a thank you. An old fashioned note in the mail is much better than an email. Or a nice holiday card. (This is the best tactic!)
- Don’t be pushy. If you ask them for something and they don’t send the first time, don’t ask again. Being that annoying PR pro is a sure way to the naughty list.
- I’ll add: * Be on Time: No matter what make sure your client is prepped and on time.
* Don’t backpedal. If you want press, you may get it. Don’t turn them down!
* Make sure to tell a good story. If you are not interested, they won’t be interested.
Happy Holidays. I won’t be blogging next week. Take care!