Being a PR professional is not easy but here is a list of tactics that every PR person should follow.  Thank you to NY PR girls for this wonderful list.  http://nycprgirls.com

• Respond quickly and accurately. Time is of the essence. If you’re not sure of an answer, double check and let the reporter know you’ll get back to them. (My comments: Always, always stop what you are doing and response with information.)
• Be respectful of deadlines. Don’t bother them when they’re on one.  (They are always on a deadline.  Always ask if they have time to hear your story.)
• Stick to your word. Always follow through with what you say you’ll do and send. (Honesty is the best quality.)
• Stay truthful. Getting caught in a lie ruins any relationship.
• Give instead of receive. Don’t be selfish in thinking that a reporter should write about everything for you without anything in return. Offer them an exclusive or an interview if you can.  (Never be selfish with them.  Be a diplomat! People always want something from the media.  Be the person who sees their side.)
• Don’t be spiteful or rude. If the story from a reporter doesn’t come out as planned, remember it’s editorial and you can never fully control a story. The reporter is just doing his/her job. Don’t take it personal and give attitude in return. (Mean people suck!)
• Show you’re grateful. Letting them know how much you appreciate their feedback or support by sending a little something (product from around the office, etc.) goes a long way.
• Send a thank you. An old fashioned note in the mail is much better than an email. Or a nice holiday card. (This is the best tactic!)
• Don’t be pushy. If you ask them for something and they don’t send the first time, don’t ask again. Being that annoying PR pro is a sure way to the naughty list.
• I’ll add:                 * Be on Time:  No matter what make sure your client is prepped and on time.

* Don’t backpedal.  If you want press, you may get it.  Don’t turn them down!

* Make sure to tell a good story.  If you are not interested, they won’t be interested.

Happy Holidays.   I won’t be blogging next week.  Take care!