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Using Twitter/ Muck Rack

July 24th, 2014 | Posted by Sara in Uncategorized

Good afternoon!

I hope everyone is enjoying this summer day.  Recently I have been using a great site to connect with journalists: Muck Rack.  This web site tracks journalists on social media.

I use the site to find journalists associated with a topic of a client.  For example, I work with a children’s book author who is from the Boston area.  I found a journalist who covers arts & entertainment from The Boston Herald and pitched her email.

One can also use Twitter to pitch.  I spend about a half-hour a day on Twitter retweeting and replying to certain postings.

Try it! One never knows who you will meet!

Here is The Boston Herald article.



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