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Pitching Tips for St. Patrick’s Day

March 17th, 2015 | Posted by Sara in Uncategorized

Happy St. Patrick’s Day

Whenever I pitch a story, I try to make sure that the story I am telling is informative and interesting.  I don’t want the pitch to be self-promotional.

Here are today’s tips to think about when pitching a story:

1. Has the contact covered a story like this in the past?  If you are pitching the 5 p.m anchor about a clothing line, it is not relevant.

2. Speaking of being relevant..Make sure the story is very relevant to the media outlet.  Don’t pitch a story about puppies to a cat magazine!

3. Spell check.  Make sure your grammar is on point.  A journalist can delete a pitch based on a misspelling.

4. FWD: I have seen this many times.  A person puts FWD: in the subject line.  I can be intentional or unintentional, however it never works.

5. Establish a relationship first.  I have received many emails from individuals I have no relationship with. If a story is good, it may work but try to establish a relationships before you pitch.

Speaking of St. Patrick’s Day, here is my favorite St. Patrick’s story that deserves more attention.

http://www.forbes.com/sites/margiewarrell/2015/03/17/create-the-luck-youve-been-wishing-for/

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