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Readers Cannot Judge a Book By the Cover At this Bookstore

April 9th, 2015 | Posted by Sara in Uncategorized

Happy rainy Thursday!

I can across a posting on Twitter yesterday and fell in love with a concept.  As a writer and book publicist, I’ve heard not to judge a book by the cover many times. Now, Elizabeth’s Bookshop in Newton, Australia has a section called Blind Date with A Book.

The concept is simple.  Employees wrap staff-selected books in a brown wrapper and write a brief description of the book on the front.

Then readers must choose which one to read. Readers have seven days to return the book if they have read it.

I’m not sure how much graphic designers would love this idea, but for writers it’s perfect.  Imagine being able to have anyone pick up your book without any sort of built-in prejudice!




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