I was amazed this morning when CBS This Morning starting talking about a book called The Rabbit Who Wants to Fall Asleep.  It is a children’s book by a Swedish psychologist named Carl-Johan Forssen Ehrlin.  It is about getting your child to fall asleep using hypnotism.

This is a major breakthrough in the self-publishing world.  It is the first tine a self-published author has held the number one spot on Amazon.

I have to say, the main character is called Roger.  Really? I loved the movie Roger Rabbit as well but I think maybe Robbie or Randy would be better.

This is a major win for self-publisher like Amazon Create Space.  The company said the title benefited from word of mouth marketing.

Here are some tips for word-of-mouth marketing:

1 .  Post articles and comments on social media like Twitter.

2. Network online and off-line.

3. Write about something you know and that will fix a problem you readers have.

4. Get reviews!

5. Reach out to readers personally.