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Author Archives: Sara

About Sara

I was born in Minnesota and have loved books since I was able to read long after bedtime with my nightlight. Now my goal is to help authors and others tell their stories. Contact me and tell me your story. Sara

Tools for Effective Social Media Posts

October 22nd, 2018 | Posted by Sara in Uncategorized - (Comments Off on Tools for Effective Social Media Posts)

In this day and age of Twitter, Instagram, and Facebook, social media posts are a must when publicizing your book or any event associated with a book.  Here are a few effective tools for successful social media posts.

1.  Hootsuite:  For a nominal cost,  Hootsuite allows one to post using all of your social media platform.  It’s a very easy way to manage it all.

2. Canva or Stencil:  These tools help you craft your graphic message.  They allow you to change your cover photo on any social media platform and change your type, font, and images.  Also, if you are looking for free images use Pixaby!

3.  Constant Contact:  This is a email newsletter tool.  Once you create your newsletter, you can send it to contacts on social media.

4. Be sure to hashtag your posts.  Create your own or use others that are popular like #TBT, or #FollowFriday.

5. Lastly, be sure to invite others to follow you!


The three items every author needs to master

October 8th, 2018 | Posted by Sara in Uncategorized - (Comments Off on The three items every author needs to master)

As  a book publicist I’m always aware of book PR campaigns.  Some are wonderful and some need a lot of help.   I always tell new authors to make marketing a priority.  Even before beginning to write, think about your audience and who would be interested in your work.  Here are a few tips every author should master when putting a book on the market.

1.  Do your research!  If you have an idea for a book, research the topic online or at your local bookstore.  Do the market research.  Find out if that book sold, are readers reviewing it, are they excited?  If an author did not do this, it’s basically putting a product on the market without having an idea of its future success.  Would Apple or General Mills do this?

2. Be present.  Many times authors tell me they just want to write and not promote.  It’s the JD Salinger frame of reference. Those days are over! If an author does not want to promote, unless the book is a masterpiece, they are going down the wrong track.  An author must have a web site/ social media presence and be connected to readers.  Readers want to know you!

3. Lastly, be an editor or hire a good one!  It’s such a shame to release a book without proper editing.  Readers are very smart and will recognize a poor edit, design, or if you don’t have the credibility to back up your work.   In other words, before a book is released, do your work.  It may take longer to publish but in the end, it will all pay off.


Apps I’m Using Right Now

October 1st, 2018 | Posted by Sara in Uncategorized - (Comments Off on Apps I’m Using Right Now)

Happy Monday morning!

I hope everyone had a great weekend.  It’s the start of a new season.  I’m welcoming sweaters, cool weather, and hot chocolate.   I was thinking about a post and decided to talk about some apps I’m using.

1.  First is an app all about the news.  I use the AP news app.  The associated press is a trusted source in a world where no one is sure where to get reliable news.

2. If you want to have a place that categorizes news on the Internet, try Flipboard.  You can have your news catered to your interests.

3. For pop culture, PopSugar is a go to. They cover everything from fashion to food to love/ sex.  They also have great gift guide listings!

4. For all things music, Spotify is a must.  They have listings just for you. For example, I have a Monday morning listing made just for me and a release radar listing every Friday morning.

5.  Lastly, make sure to download Hoopla.  It is associated with libraries.  You can download a limited number of music, movies, and books but their listing is very updated.


All for now!  Have a great day!



Favorite new books for fall

September 24th, 2018 | Posted by Sara in Uncategorized - (Comments Off on Favorite new books for fall)

As the leaves begin to turn and the temperatures start to drop, I look forward to wearing sweaters and reading new books.  I’ve been in the mood for cozy mysteries and Victorian romance.   I’ve also be interested in finding some new authors.  Here is a list to get you started.

1.  Romance:  For a good regency romance, try Jo Beverly. Her rogue series is well-written.  She passed away in 2016 but she left a legacy of wonderful romantic stories.

2. A Cozy Mystery:  Joanne Fluke has a series about baking and mystery—my two favorite things!  She also includes recipes with the books.

3.  New books:  Try “Leave No Trace” by Minnesota author Mindy Meijia, Chrissy Teigan’s new cookbook, Hungry for More, and Sally Field’s autobiography, In Pieces.

Keep checking iTunes and Amazon for more. A1lJP8cRfgL._AC_SY230_


August 20th, 2018 | Posted by Sara in Uncategorized - (Comments Off on Podcasts!)

Recently, I have discovered some wonderful podcasts!  I listen to my podcasts on Spotify, but there are many other locations like iTunes and on the podcast web site.

My Favorite: My favorite podcasts at the moment is You Must Remember This by Karina Longworth.  The program is about Hollywood in the 20th century.  Longworth digs into the known and unknown history of such stars as Jean Harlow and Judy Garland but she also discusses more obscure stars like Wallace Reid and Olive Thomas.  Great podcast! Go to Youmustrememberthispodcast.com.

If You Miss the Oprah Winfrey Show: Another great podcast is Oprah’s Super Soul Conversation.  Oprah talks with experts such as Ainslie MacLeod about living your best life, Mitch Landrieu about history and Eckhart Tolle about being present.

If you wish 48 Hours was on everyday:  Small Town Murder  The hosts are comics James Pietragallo and Jimmie Whisman look at small town murder and put a great comic spin on it!

Look up the podcasts on Spotify, iTunes or by doing a Google search.



How to Get Media Attention if You Write Fiction

August 13th, 2018 | Posted by Sara in Uncategorized - (Comments Off on How to Get Media Attention if You Write Fiction)



Many fiction writers are hesitant to inquire about media.  Many times a writer will say, “What would I talk about?”  However, this is an underestimation.  As a fiction writer, chances are you have spent months and years researching your topic.  Maybe you write about war, medicine, or even magic … as a result you know your subject very well.  You can talk about it.   Here are 5 tips for success.

1.  Write a press release about what you learned doing research.

2. Be clear and concise in your press release

3.  Make sure to contact media who are interested in your subject matter.

4. Don’t hesitate when a producer or journalist calls or emails you.

5. Send an excerpt of your book along with your press release.

It seems like there are new programs every day.  In the past, new TV shows would premiere in September and run until the early summer.  With streaming, new programs come out every month.

Here is a list I’m looking forward to.

1.  The Marvelous Mrs. Maisel:  Love, love this show.  It is stylist, colorful, fun, smart, and original.  It is not a remake and reboot or a superhero movie.  Wow! Strange.  I haven’t heard of a release date but Amazon promises season 2 by the end of the year.

2.  Ashlee + Evan:  This is a new reality show on MTV starting September 9.  It is about Ashlee Simpson and Evan Ross.  They have been married since 2014 and have 1 child.  I’m interesting in this for one reason.  Evan is Diana Ross’ son.  Maybe she will appear on camera.  I’d love to see her on a reality show.

3.  Homeland with Julia Roberts is about a caseworker that helps soldiers transition to civilian life.  Sounds pretty dramatic but Julia Roberts is always great.  This is coming by end of year.

4. Romanoffs is coming October 12.  It is from the creator of Mad Men and its about people who believe they are descendants of the Russian royal family.

5.  The Guernsey Literary and Potato Peel Pie Society is premiering August 10 on Netflix.  This is based on a wonderful book set in WW2.


Amazon Prime Day starts at 3 pm!

July 16th, 2018 | Posted by Sara in Uncategorized - (Comments Off on Amazon Prime Day starts at 3 pm!)

Amazon Prime Day is every year in July.  Amazon keeps the day secret and this year it is July 16.  For many this is like Christmas Day.  I’m sure many find discounts on products family members will be opening on Christmas morning.

Let the Christmas season begin!

Here are a few links to product many web sites have highlighted:

1. CNN: https://www.cnn.com/2018/07/03/cnn-underscored/when-is-amazon-prime-day-shop/index.html?iid=CNNUnderscoredHP2.0

2. CBS: https://www.cbsnews.com/video/amazon-prime-day-becomes-a-36-hour-event/

3. USA Today: https://www.usatoday.com/story/tech/columnist/2018/07/09/amazon-prime-day-insider-tips-getting-deals-and-avoiding-hype/756429002/


Book Bloggers and Reviews

June 25th, 2018 | Posted by Sara in Uncategorized - (Comments Off on Book Bloggers and Reviews)

Before an author publishes a new book, they must put together a list of reviewers.  Although it would be wonderful to have newspapers and magazines review your book, a new author should get in touch with book bloggers at the beginning.   Here are a few tips to grab a bloggers attention.

1. Make sure you contact the right person.  If your book is about music, make sure to contact a music blogger.  It would not make much sense to contact a blogger who writes about gardening or cars.

2. Be polite.  A blogger is just as busy as a reporter.  Be sure your outreach is simple, short, and interesting.  If that person does not get in touch immediately,  be patient.

3. Follow up.  Follow up in a reasonable amount of time.  If you haven’t heard back in 10 days, follow up and update them with any news.

4. Thank you.  If the blogger does do a review or mention your book, be sure to follow up with a thank you note.  It solidifies the relationship and they may write about you again.

Research these bloggers:  Midwest Book Review,  Indie Reader, Indie View, Self-Publish Review



Creative Facebook posts

June 18th, 2018 | Posted by Sara in Uncategorized - (Comments Off on Creative Facebook posts)



Every author needs to have a Facebook page!

Having a Twitter page or an another social media platform to partner with your Facebook page would also be great.  Facebook is another way to comment with your reader and also a way to give helpful information.

No matter if you wrote a piece of fiction or non-fiction, an author still has valuable information to give.   Here are some tips to help with postings.

1. Behind the Scenes:  Readers always love to get a look behind the curtain.  The Kardashians are masters at social media and a day ever goes by that they are not posting images of parties or family.  It makes readers fell like they are a part of the group.

2. Visuals:  Never post without an image.  It makes the posting more appealing

. 3. Facebook Live!  Posts with video are great but live video is even better.

4. Problems and solutions:  Post an issue many readers are having and then solve it!

5. Create and share events: If you are having a book signing or giving a speech, post it at least 3 weeks before.

6. Tell stories:  This is what you do best.  Tell a great story about your writing process.

7.  Contribute to Throwback Thursdays or Follow Friday!