Before an author publishes a new book, they must put together a list of reviewers. Although it would be wonderful to have newspapers and magazines review your book, a new author should get in touch with book bloggers at the beginning. Here are a few tips to grab a bloggers attention.
1. Make sure you contact the right person. If your book is about music, make sure to contact a music blogger. It would not make much sense to contact a blogger who writes about gardening or cars.
2. Be polite. A blogger is just as busy as a reporter. Be sure your outreach is simple, short, and interesting. If that person does not get in touch immediately, be patient.
3. Follow up. Follow up in a reasonable amount of time. If you haven’t heard back in 10 days, follow up and update them with any news.
4. Thank you. If the blogger does do a review or mention your book, be sure to follow up with a thank you note. It solidifies the relationship and they may write about you again.
Research these bloggers: Midwest Book Review, Indie Reader, Indie View, Self-Publish Review