In this day and age of technology and people having very short attention spans, authors needs to try many different techniques to get readers interested. I’ve included a few that I have used.
1. Write short and edgy articles. Develop relationships with a few bloggers or better yet a publication like Huffington Post. Blog for them. Do cross-promotion. That means you discuss each others products on your blogs, web sites, etc. Recently an author I work with published this on Huff Post.
It is getting him some traction in the publishing world.
2. Give books away. Do a GoodReads giveaway. I can’t stress enough that in order to get, authors have to give. It may be a GoodReads campaign or an unpaid speaking engagement. If this occurs, the changes of getting back are greater.
3. Use social media. Twitter, Instagram, Facebook, Pintrest… whatever your social media choice is, make sure you update it with regularity. For Twitter, we had an author do Twitter chats with classrooms about one topic. We are trying to trend on Twitter.
Those are my top three!
Keep trying and if you affect one reader’s life for the better, it is worth it!