Today, the 65th Annual EMMY nominations were announced. I love awards’ season and the EMMYs will be a start to award shows honoring every celebrity possible from athletes to movie stars. In the past there were one or two award shows: Oscars and Grammys. Today, we have the Kids’ Choice Awards, ESPYs, Daytime EMMYs, EMMYs, Oscars, Grammys and even more.
I love to watch the award shows for fashion, music and to see who everyone is dating. Over the years the winners became less important. In the past, the EMMYS would choose the usual suspects to honor. If your program is on HBO or Showtime, you were a shoe-in for a nomination.
Today this rings true as well. They nominated Modern Family, Homeland, Mad Men and Breaking Bad but we also learned about a few surprises and one major surprise. Kerry Washington from Scandal as well as Connie Britton from Nashville were both nominated.
The big news was Netflix. Netflix original programs House of Cards and Arrested Development were nominated for Best Drama and Best Comedy. It is the first time the academy nominated a program not broadcast on television. The programs are streamable.
Is it the latest fad or a lasting trend? In my opinion it is a lasting trend. More viewers are turning to mobile devices to watch programming. One does not need cable or a TV to watch programming.
Think about the implications: Will we have an EMMY category for best amateur video, best YouTube video, or event an awards show for mobile device entertainment.
It’s a brave new world! Congrats to the EMMYs for being proactive.