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Important News Stories

August 20th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Good morning!

I’m always fascinated by what stories make the news cycle.  Many times stories about the Kardashians or another celebrity of the week make the headlines more than stories that really matter.

Here are some stories that caught my eye that need more attention:

1. Missing Nazi Treasure: Two treasure hunters in Poland think they have found a train that went missing at the end of world war II. It may have been filled with gold and bombs.

2. The country of Kazakhstan lost a quarter of its currency’s value.

3. South Korea exchanged fire with North Korea.

4.  It is the 10th anniversary of Hurricane Katrina.

5. Finally, Kelly Clarkson is pregnant again!

(Hey, I had to slip one in there!)


There have been so many interesting news stories this week and last.  I wanted to mention a few and give my two cents.

1. Bill Cosby. This story continues to fascinate and disappoint the country.  A man who was a legendary figure in entertainment falls farther than any entertainment figure has ever fallen.  No one was more powerful than Bill Cosby in the 70s, 80s and 90s in entertainment.  He has done it all!  Now, he looks toward a future with no work and a reputation that is in tatters.  The lesson is be honest.

2. Confederate flag: South Carolina voted to take down their confederate flag today. What about Alabama, Mississippi, North Carolina, etc?  It is a part of history but it seems weird to have waited this long.  Do we need to have a tragedy to make us have common sense?

3. Trump:  What can I say?  He is saying what many are thinking but he lacks the class, style and intellect to become president.  Next.

4. Now, in news that doesn’t matter:  Kourtney and Scott.  They broke up… for the moment.  My thoughts? Wow, Kourtney finally woke up to the truth.  Scott has been a thorn in her side for years.

5. Lastly, The Minions are out in the theaters! I’m there!

Happy Tuesday!

Today is another entry of Real News.  I do this blog entry because I feel that so many reputable news outlets are reporting on topics that are not important to anyone.  In essence it makes people like Jadan Smith and the Kardashians feel more powerful and important than those doing important work.  For example, today USA Today reported that Will Smith’s son went to prom dressed as Batman.  Weird, I know but putting him on the cover of USA Today makes him feel like he matters.  Sorry, Jaden you have done a few movies with your dad but not much else.

Also, they have a story about the Patriot’s owner not appealing Deflategate.  I know people love football but it’s a game!  Pro athletes will continue to bend the rules as long as we allow them.

So, what are some stories that we should be listening to?

I love stories about people helping others.  Yeah, they are corny but any selfless act is important to highlight.  I like to hear about the Michigan son who took  his mom to prom.

Also, let’s make those who are risking their lives the focal point of news.  For example, in war torn areas men are voluntarily working to clear land mines.  In places like Vietnam and Afghanistan, they purposely go out and clear mines just so others can plant their crops.

Lastly, why not have one day each month dedicated to the average American.  One day when we don’t have to hear about celebrity plastic surgery, award ceremonies or a new book, TV, movie or play.

Happy Tuesday morning!

Last week was a tragic week for the Williams’ family as it was for any family who last a loved one to suicide that week or any week.  It made us all realize that depression and suicide does not discriminate based on wealth, talent or race.  Robin suffered, we all suffer.

In addition to the emotional aspect of the death, another issue arose.  How does the PR community deal with this story?

I don’t have all the answers but I do have some comments.

This death was traumatic and very unexpected.  We did not know such a beloved start was suffering so greatly.  I hope it teaches us to cherish each moment and individuals in our lives when they are here.

Here are my PR-related thoughts.

1. This was a story.  A huge story.  The media will study it from every angle.  They need PR people to do this.  Many jumped on those in public relations for offering up sources.  Big deal!  Was it any different from a plane crash, when Whitney Houston died or any other major story?

2. I don’t fault PR people.  That is our job!  Why is this story any different? If anything it can draw more attention to depression issues.

3. PR people tell stories too!  We should work with the media and not against it.

4. PR agencies should offer sources with tact and diplomacy.  Don’t use it as an ad.

5. At the end of the day we are all working for someone and this story gave many news agencies stories to print and PR agencies stories to pitch.  It’s the news cycle and a part of our every day reality.

Welcome to the 21st Century!

Telling Your Story

July 30th, 2013 | Posted by Sara in Uncategorized - (0 Comments)

As a book publicist I strive to tell stories to the media.  First and foremost, I keep track of what is newsworthy as well as the current trends.  For example, currently the Snowden and Manning stories are in the news as well as the royal baby and the Real Housewives of New Jersey.
Figuring out what is a credible news story has changed over the years.   One has to have an ear for what is interesting.  With social media and blogs, news moves very fast.  A publicist has to keep up with how fast the news moves.
Here are some tips for keeping up with the news trends.
1.     Download apps that are constantly updating.  Apps such as USA Today, CNN, TMZ, and Pop Sugar.
2.    Watch the news.  Listen to stories that journalists are already covering.
3.    How are they writing the story?  Let the journalist be your teacher.  Are they writing a story in   short sentences?  Chances are they are short and to the point.  Mimic that.
4.    Take a look at your history and story.  What is newsworthy?
5.    Be sure to be flexible with your story.   A journalist may cancel an interview but chances are they will come back to you in the future.  Be sure to follow up and follow through.
Let me know your thoughts!