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Every time I need a refresher in pitching, I read Ragan’s PR Daily on Zite.  I love their strategy to telling  a good story: simple and true.

This one caught my eye today.  It’s so true!  I’ll keep it in mind every time I pitch:


Here are those five pitches from the article.

1. New hires, expansions and mergers

2. Irrelevant products and services

3. Weekly newsletter updates

4. Jargon-laced rundowns of campaigns and newsjacking

5. Non-pitches

So what works?

1. I agree with the article that using Twitter is a big help. I just did this last week with a reporter in South Dakota.

2. Less is more.  Don’t saturate the market.  Get one outlet to write an extensive article.

3. If you are going to have a release, make it an action-oriented release.  For example, have a verb in your headline v. a title.

4. Figure out who is in charge of a certain show.  Don’t pitch an anchor.

5. It takes time and research!  Don’t pitch haphazardly.

Enjoy your Tuesday!