Header image

Self-Publishing Sensation

September 3rd, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Last week I mentioned the book,  The Rabbit Who Wants to Fall Asleep.”  It has become a sensation and was just acquired by Penguin Random House. It is by Swedish psychologist Carl-Johan Forsses Ehrlin. It is a book that gives suggestions to a child’s unconscious mind to sleep.

It is a watershed moment in self-publishing and traditional publishing.  If you are a self-published author there are many lessons to be learned her.

1. The book was published in 2011 and translated to English last year.  This is by no means an overnight sensation.

2. It was word of mouth that made this popular.  Get reviews and more reviews.

3. Have a professional looking web site.  His web site is simple but very sleek.

4. Tell a story with a good hook.  This is a children’s book but its hook is it uses methods to tap into the unconscious to help a child sleep.

5. Finally, never give up.

The Rabbit Who Wants to Fall Asleep

August 21st, 2015 | Posted by Sara in Uncategorized - (0 Comments)

I was amazed this morning when CBS This Morning starting talking about a book called The Rabbit Who Wants to Fall Asleep.  It is a children’s book by a Swedish psychologist named Carl-Johan Forssen Ehrlin.  It is about getting your child to fall asleep using hypnotism.

This is a major breakthrough in the self-publishing world.  It is the first tine a self-published author has held the number one spot on Amazon.

I have to say, the main character is called Roger.  Really? I loved the movie Roger Rabbit as well but I think maybe Robbie or Randy would be better.

This is a major win for self-publisher like Amazon Create Space.  The company said the title benefited from word of mouth marketing.

Here are some tips for word-of-mouth marketing:

1 .  Post articles and comments on social media like Twitter.

2. Network online and off-line.

3. Write about something you know and that will fix a problem you readers have.

4. Get reviews!

5. Reach out to readers personally.