Last week I mentioned the book, The Rabbit Who Wants to Fall Asleep.” It has become a sensation and was just acquired by Penguin Random House. It is by Swedish psychologist Carl-Johan Forsses Ehrlin. It is a book that gives suggestions to a child’s unconscious mind to sleep.
It is a watershed moment in self-publishing and traditional publishing. If you are a self-published author there are many lessons to be learned her.
1. The book was published in 2011 and translated to English last year. This is by no means an overnight sensation.
2. It was word of mouth that made this popular. Get reviews and more reviews.
3. Have a professional looking web site. His web site is simple but very sleek.
4. Tell a story with a good hook. This is a children’s book but its hook is it uses methods to tap into the unconscious to help a child sleep.
5. Finally, never give up.