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Creative PR Techniques

October 16th, 2015 | Posted by Sara in Uncategorized - (0 Comments)

Happy Friday!

In this day and age of technology and people having very short attention spans, authors needs to try many different techniques to get readers interested.  I’ve included a few that I have used.

1. Write short and edgy articles.  Develop relationships with a few bloggers or better yet a publication like Huffington Post.  Blog for them.  Do cross-promotion.  That means you discuss each others products on your blogs, web sites, etc. Recently an author I work with published this on Huff Post. 


It is getting him some traction in the publishing world.

2. Give books away. Do a GoodReads giveaway.  I can’t stress enough that in order to get, authors have to give.  It may be a GoodReads campaign or an unpaid speaking engagement. If this occurs, the changes of getting back are greater.

3. Use social media.  Twitter, Instagram, Facebook, Pintrest… whatever your social media choice is, make sure you update it with regularity.  For Twitter, we had an author do Twitter chats with classrooms about one topic.  We are trying to trend on Twitter.

Those are my top three!

Keep trying and if you affect one reader’s life for the better, it is worth it!

Using Twitter/ Muck Rack

July 24th, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Good afternoon!

I hope everyone is enjoying this summer day.  Recently I have been using a great site to connect with journalists: Muck Rack.  This web site tracks journalists on social media.

I use the site to find journalists associated with a topic of a client.  For example, I work with a children’s book author who is from the Boston area.  I found a journalist who covers arts & entertainment from The Boston Herald and pitched her email.

One can also use Twitter to pitch.  I spend about a half-hour a day on Twitter retweeting and replying to certain postings.

Try it! One never knows who you will meet!

Here is The Boston Herald article.



Twitter and news

July 3rd, 2014 | Posted by Sara in Uncategorized - (0 Comments)

Hi all,

Happy day-before-a-holiday!

I was thinking about what to discuss  and my topic hit me over the head.  I was on Twitter when I saw a tweet from Chris Colfer, star of Glee.  It said due to personal reasons he was being let go from Glee.  Fans were shocked.

Then a few minutes later his rep said his account was hacked.

A few minutes later Huffington Post and Entertainment Weekly both announced his departure as if he had passed away!


In the space of a few minutes, he was on the show, off the show, back on and then reported to be leaving.

Speed seems to be all important in this day and age of journalism.  No one seems to fact check.  I learned in J school that we need at least 2 sources to confirm a story before publishing anything.  At least 2!

Today, journalists seem something on Twitter and jump on it to be first.  Just lazy!

It was ABC entertainment that did not jump on it and announced Chris’ rep said he was hacked!

Lesson number one:  patience is a virtue and everything you read online is not true!